The key of successful content - Interview with Björn Darko & Malte Landwehr

Björn Darko works as Director Digital Strategies Group EMEA at Searchmetrics, where he heads the consulting unit of the software provider. Previously, Björn was Head of SEO at Ringier, where he was responsible for Blick Group publications and Head of SEO for Ricardo.ch, Switzerland’s largest online marketplace. He specializes in large and complex websites with […]

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The 3 aspects of successful content - interview with Felix Beilharz

Felix Beilharz is “one of the leading consultants for online and social media marketing” (RTL) and “one of the best speakers in Germany” (Westdeutsche Allgemeine Zeitung). The author of eight books teaches at several universities, gives lectures worldwide and advises and trains companies on the successful use of online marketing and social media instruments. This […]

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Software product or service - how can you tell the difference?

When a company is looking for software solutions, this is often the starting point for time-consuming selection processes of a usually long and expensive solution search. Taking many criteria into account, the decision which investment to make should be as objective as possible. What are the economic and technical expectations of the solution? The decision […]

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How to define your market & create strategies that impact your business – Björn Beth at the AXCD

The AXCD ( = Automated Text & Content Day) is an international conference for Content, Content Marketing and Content Automation. It will take place on 17 September for the 2nd time in Berlin. Keynotes, lectures and workshops will give the hundreds of visitors input and new impulses for their success in content issues. One of the […]

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Experience AX Semantics live: the 2nd User Meetup at a glance

Many interested parties who are currently involved with text automation, but also customers who want to share their experiences with AX Semantics, are looking for a personal opportunity to do so. The topics of the 2nd User Meetup A few days ago our Meetup with the cases of mytheresa, Garten und Freizeit and Öffnungszeitenbuch took […]

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