How Corona changes the reality of life & thus the work of content teams

– Reading Time: 3 minutes – 

How is the corona pandemic changing the way content teams work? How is user behaviour changing and how do content teams react to it? I have asked these questions to some editorial teams. Answers were given by hmmh, K-Mail-Order (Klingel), News.de and uNaice.

Home office is no challenge for content teams

Andreas Wenninger from uNaice has been working for years with employees throughout Germany, all of whom work from their home offices. “This is nothing new for us and with AX Semantics we rely on a SAAS solution for our work”.

Philipp Kruse from hmmh says after a phase of getting used to it: “Due to our independent working method and the consistent use of collaborative communication methods, we have already digitalized many processes anyway. This allows us to work decentralized without any problems and to be approachable for our customers as usual. What’s new for us is that it’s no longer just a few colleagues working in the home office, but everyone.

Klingel started with a two-day experiment in the home office model and made the experiment the new standard, according to Sascha Fritsch, K-Mail-Order. There are also new rules: “For communication within the team and also for dealing with each other as a team, we have defined a few simple rules. Things as simple as ‘Good morning together’ or ‘Goodbye’ are written in Slack by everyone – analogous to entering / leaving the office. We do a 30-minute daily at least once a day to pick each other up on the latest topics.”

Dominik Liebsch from the News.de editorial team relies on several tools in the home office: “My colleague and I are in the home office and do a daily at 9 a.m. every morning, either by phone or via Google Hangout as a video conference. It’s good to see each other in between and not just to hear. In between, we exchange information about slack and e-mail, and we have a shared JIRA board as a backlog for our workload. This works great, since everything is web-based. Now we just have to hope that the internet won’t break down.

Events digitalized at short notice

hmmh has transformed the AX Meetup in Munich, planned for April, into a zoom conference. Kruse: “There are only two possibilities. Either we cancel the event or we consistently rely on digitalisation. We have decided to let the Meetup take place virtually via Zoom. This is also a new experience for us, but we are open to it. In the time after Corona, this can be a promising format for us.

Corona changes user behaviour

At News.de the corona content does not yet really play a role, Fritsch: ” Concerning user behaviour, we benefit less from the high search interest to everything that has to do with Corona, since we have a completely different focus at News.de. But of course, Corona is also bringing us good traffic at the moment and the editors are trying to benefit from it as much as possible. For our Robo-Texts the topic is not (yet) relevant, if so, then perhaps rather in a negative way, since football matches are currently suspended and we generate automated football content.”

Companies start adapting their content

uNnaice adapts the text concepts to the corona pandemic. Wenninger: “We have developed strategies for addressing users for our customers. With adapted texts we respond to the changing information needs of our customers. We have achieved initial success with three existing customers.

In Metro’s restaurant website, users are informed in the restaurant texts about the delivery service and the obligation of drivers to wear gloves and protective masks. Wenninger: “With text automation, this can be done in a few days.”

For Otto and Schäfer-Shop the product texts are supplemented by the following facts:

  • All products completely available
  • No delays
  • No skin contact of employees with products or repackaging of orders

Klingel is also focusing on explanation in the product descriptions with the help of text automation and wants to better inform buyers and meet the needs of users with adapted texts.

Adapting the offer to the current life situation of the users

In the current situation, the content teams should set up new product categories in which products are grouped together. It is important to adapt the product descriptions accordingly and textually address the benefits of the product in the context of the current situation.

The following tips and text content examples are recommended for creating new product categories:

  • Create a home office product category to equip users according to their current situation.
  • Draw attention to comfortable homeoffice outfits.
  • Create a product category for gardening or the house interior design. Finally the users have time to take care of it.
  • Sell all kinds of leisure products for the home, such as DIY activities, reading, puzzles and games.
  • Send an inspirational newsletter with ideas for the time at home in combination with products.
  • If special promotions such as discounts or free delivery are implemented, it is important to respond to them with text.

All in all, this means: It is important that content teams write their texts now in relation to the current realities of their readers’ lives in order to pick them up fully. This can be done particularly quickly with automated content writing.

Let's check you out!

Find out if our Software will help your Business:

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier.

Sign up and start the free tour through the tool!

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

Sign up and start the free tour through the tool!

Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

Tired of receiving automated sales mails? We are happy to explain how you can personally get value from Automated Writing. Just leave us your number and we will call you back - no strings attached.

Thank you, we will contact you ASAP (during business hours)

Maybe you want to read something on our blog
https://ax-semantics.com/blog/

There was a problem sending the form please try again

Share on facebook
Share on twitter
Share on linkedin