An interesting article about Content Marketing:
Ecommerce marketing often focuses on the bottom of the funnel—remarketing ads for abandoned carts, time-limited email discounts, etc. Yet the average ecommerce conversion rate is between 1 and 3%.
If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. Want to read the whole post in the CXL Blog? Here is the link: https://conversionxl.com/blog/ecommerce-content-marketing/. Reading time: > 10 minutes