Personalized Commerce

Provide your customers with personalized product descriptions that are specifically tailored to their individual needs and stage in the customer journey.

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Personalized Content

Individualize your product page content for each visitor by feeding real-time visitor data directly into content decisions.

Unique Customer Experience

Reach your customers individually, taking into account each customer’s motivations and interests.

Grow Conversions & Cart Size

Show the right message to the right user and generate great product pages to turn a customer’s interest into a purchase decision. This increases cart sizes and, consequently, your conversion rates.

Reduced Cart Abandonments

Address your customers' needs and answer their questions to reduce your shopping cart abandonment rate.

Hyperpersonalized content

Why Does Personalized Commerce Matter?

Studies have shown what customers really want: On the one hand, over 90 % of buyers want a personalized customer experience. On the other hand, 71 % of consumers feel frustrated when a shopping experience is impersonal.

Our Personalized Commerce tool tackles exactly that issue. It enables you to present each individual visitor of your online store with the most relevant sales arguments automatically. This means that every product page on your website is turned into a highly personalized sales pitch, finely tuned to cater to the motivations and interests of your customers.

What You Can Achieve with Personalized Commerce

Metav Werkzeuge relies on automated and personalized product descriptions that they generate with AX Semantics. This has a great benefit for the company, as their time to market has been extremely reduced. Now, they generate informative descriptions very quickly, which allows the company to offer new products much faster than their competitors.

With the personalization of their product descriptions, Metav has been very successful in only a short period of time. Metav's experiences with the content automation and personalized commerce tools have been nothing but positive.

Stephan Bayer - Metav Werkzeuge GmbH

How Does the Personalized Commerce Tool Work?

Basically, the Personalized Commerce tool consists of two components: the data analysis tool, called Metrics, and the automated content personalization tool. Our Metrics tool is a first party supplier on your website which is GDPR and CCPA compliant. Metrics collects on-site behavioral data about your visitors and automatically sends them to our software. This data forms the basis for automated personalization of your texts such as product descriptions.

1. Data Gathering 

Add the AX tracking snippet to your site for loading the tracking script. Once a user is on your website, behavioral data is collected (e.g. product visits, customer status, time & location). By storing personal data on-site only, no personal information of a user is transmitted anywhere.

2. Data Analysis

Behavioral and psychographic data is analyzed with Metrics. It serves as the basis to identify the content objective and to generate unique content that is specifically personalized for the user.

3. Content Generation

Based on the evaluations and the content objective, AX Natural Language Generation software drafts and generates the personalized content.

4. Display Content

The on-site personalized text is displayed to the user.
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