Highly individual email journeys using Natural Language Generation – an interview with Rabbit e-Marketing

– Reading Time: 2 minutes –

Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication.

Hello Nik, please introduce yourself and Rabbit e-Marketing.

Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning we were dealing with pure newsletters, then after some time with automated campaigns and for about 10 years with all topics that are necessary to send highly individual and automated campaigns. Today we call this CRM-based marketing and content automation, but for us it was simply good email marketing at the time. Since 2015 we have tried to extend our knowledge from this email marketing to adjacent channels and media. It really doesn’t make sense not to use structured content that is prepared for an automated and highly individual email journey on landing pages or in display advertising.

You have decided to accompany your clients with AI (Artificial Intelligence) in new forms of communication. What will Rabbit do in the future?

We will continue to support our clients in building and maintaining sustainable relationships with their customers, in keeping with what the abbreviation “CRM” stands for: Customer Relationship Management. AI or Natural Language Generation (NLG) gives us the opportunity to work much more efficiently and flexibly. Up to now, we have often connected databases to campaign systems for content individualization, which contained ready-made texts. AI enables us to automatically create texts based on structured data and to adapt them flexibly to a wide variety of formats.

In this video Nikolaus von Graeve reports about the use of content automation software in email marketing:

How did your team actually get into this new world?

At rabbit, we believe that good relationships are the key, including good relationships with our partners and customers. For the first prototypical projects, we approached partners and customers who were willing to work with us on topics where we could not say exactly what the result would be at the beginning. Step by step we have dared to tackle these topics — and are more than impressed by the results.

Do you see this entry as a competitive advantage for Rabbit? 

Yes. The time of purely rule-based campaigns and rigid, monothematic customer journeys on a single channel is over. At least from the customer’s point of view. We can take a new look at the communication between companies and their customers based on the experiences from the first projects.

What does your desired customer look like for this new way of addressing email marketing?

Ideally, a customer should have an understanding of structured data and should be able to benefit from highly individual and time-variable customer communication.

Thanks for the insights.

 

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Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

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Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

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