Frequently Asked Questions

Do you have any questions about automated content writing or the AX Semantics software? Find here the answers to frequently asked questions. 

Automated Content Generation

What is content automation?

Automated content generation with AX Semantics works with the help from Natural Language Generation (NLG) - a technology that generates high-quality and unique content on the basis of structured data that can't be distinguished from manually written content. Typical uses for text automation are product descriptions, category content, financial or sport reports or content for search engines websites - in a nutshell, all kinds of content that require large quantities and have a similar fundamental structure.

What are the advantages of automated content generation?

With the help of automated content creation, you can save up to 80% of the time used for repetitive writing tasks. By automating the repetitive bits of the task, human productivity will increase significantly. As a result, it is possible to create unique and customized content of large quantities - in 110 languages. In this way, new content formats are created and the days of duplicated or low quality content are over.

How long does it take before I can generate content?

The duration of generating the first content depends on different factors: What kind of content is intended to be generated? Is a data base already available? How complex and diverse should the content be? We recommend an iterative approach - start with a minimal content sample and continue with expanding and improving the project one sentence after another. Many of our users publish a first version of the content after a few days. Regenerating content is included in the license fee, so already published content can be constantly upgraded. A regular content upgrade under SEO aspects with regard to content freshness is highly recommended at all events.

Does the software use AI or Machine Learning?

Among others, the software uses NLP in form of machine learning tools for the language and grammar components. The initial configuration of rules, phrases, tonality etc. lies entirely in the hands of the editors, to make sure that the content and style are the way the users want them.

Can I improve my SEO with automated content?

The results of many AX Semantics clients demonstrate that automated content is worth the effort when it comes to SEO. The luxury fashion e-commerce company, MYTHERESA, increased the visibility for relevant keywords by 80% within 6 months of starting automated content. Another example is the company KitchenAdvisor. It reported an increase of 0.7 to 1 in Sixtrix visibility within 3 months. Read the interview with Antonia Keule from KitchenAdvisor here:

Can I see an example of a content generated piece with automated content generation?

Yes, we have several case studies, including examples of content pieces that were created with automated content generation and were posted on our English website. Content examples are only conditionally convincing: The content design and thus the content quality is completely the responsability of the user. Whoever still wants to have an overview of what other companies achieved with AX Semantics, can find some customer examples under Case Studies: 

Can I create unique content with the automated content generation?

The AX Semantics software is designed to create thousand unique content pieces. Many users publish the content online with the goal of gaining visibility on Google. Therefore, there are many functions available within the tool to ensure variety and uniqueness. Basically, the functionality is as follows: After an initial configuration, you can generate unique and high-quality content based on structured data with the software. You create one time logical and content blocks and variants for all possible "results", as needed. This allows you to make evaluations, assesments and conclusions in the content piece. Everytime a new piece of text is regenerated, the software creates natural language content from the information found in the data and puts together each component according to the predefined rules to create a new unique piece of content.

What is structured data?

Structured data is data that adheres to a pre-defined data model and is therefore easy to analyse. Structured data conforms to a well designed pattern, for example a table showing connections between the different rows and columns. Common examples of structured data are Excel files or SQL databases. Structured data is an important basis for automated content generation. For product descriptions in e-commerce, for example, these are often available in a shop system, product information system (PIM) or in the shop.

How good is the quality of content generated with automated content generation?

Our software is managed by editors and makes the creation of content based on structured data that is indistinguishable from handwritten content possible. This is called hybrid writing. This means that editors use our tool to automate repetitive writing tasks whose manual creation would require too much effort. As a user, you create logical and content blocks once for all possible "events". The software forms natural language content out og this and out of the information it finds in the data. In this way, evaluations, assessments and conclusions can be made in the text. The configuration of the rules, statements, tonality etc. is completely in the hands of the editors. This ensures a high quality content.

What is Natural Language Generation (NLG)?

Natural Language Generation (NLG) refers to the automated generation of natural language by a machine. As a subdomain of computational linguistics, the generation of content is a special form of artificial intelligence. Natural language generation is used in many sectors and for many purposes, such as e-commerce, financial services, and pharmacy sector. It is seen to be most effective to automate repetitive and time-intensive writing tasks like product descriptions, reports or personalized content. Read more: 

What is an API and how can I use it with AX Semantics?

API (Application Programming Interface) is a program interface which allows you to access the functions of an app. This includes data import, content generation or the integration of automated content onto your own website: All functions of AX Semantics NLG Cloud are available via our REST API and each action can easily be automated.


What does (product) record / data point mean?

In order to use the software for content automation, you require structured data. For example, if you would like to generate product descriptions for 500 electric appliances, each product requires a data record as information basis. This data record includes features and information about a product. The data records can be uploaded in csv, xlsx and JSON format. But don't worry - if you have any questions about data, our support team will be happy to help.

How (often) can I switch my plan?

Our licensing models are based on your needs. That's why we offer our Editor packages on a monthly basis: If your needs change, you can switch your plan. It's best to discuss a license switch with our team and together we'll find the best solution for you.

Which license is the right one for me?

Our team will be happy to advise you on which license package is the right one for your use case. Feel free to contact us!

What payment methods do you offer?

You can pay for the license by invoice or credit card. If you sign up yourself, you can book your license by credit card without having to talk to anyone from our team.

Do you offer discounts or free trials?

If you choose annual billing, our sales team can offer you a discount. You also have the possibility to use the software for free for 14 days. Start your free trial now!

How do I cancel my free trial?

3 days before the trial expires, we will remind you that it will end soon, so you have enough time to cancel it if you don't like it. The cancellation is possible directly in the tool or via our support team.

What does "free text refresh" mean?

"Free text refresh" means that you can generate and update texts for your uploaded data sets at any time, for example if a data value changes. This way you can keep your texts always up to date - completely automatically.

Is the software worth it for me?

Find out now!

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