Frequently Asked Questions

Do you have any questions about automated content writing or the AX Semantics software? Find here the answers to frequently asked questions. 

The Quality Of Automated Content

How good is the quality of the content?

Our software is run by editors, which allows us to create content based on structured data that are identical to handwritten content. This is called hybrid editing. In other words, editors use our tool to automate repetitive writing tasks that would require too much time and effort to be created manually. As a user, you create logics and content blocks for all sorts of "events" only once. Then the software builds a natural language content piece from this and from the pieces of information found in the data. This allows evaluations, assessments and conclusions to be made in the content. The configuration of rules, statements and tonality is entirely in the hands of the editors. This ensures a high quality of the content.

Can I see a sample text?

Yes, we have published some case studies, including some examples that were created with automated content generation on our English website. However, sample texts are only conditionally meaningful, because: Content design and thus content
quality is completely the responsibility of the user, as it is with manual writing. If you still want to get an insight into what other companies have achieved with AX Semantics, you can find some case studies in the category Case Studies:

Terms & Technology

What is Natural Language Generation (NLG)?

Natural Language Generation (NLG) refers to the automated generation of natural language by a machine. As a subdomain of computational linguistics, the generation of content is a special form of artificial intelligence. Natural Language Generation is used in many sectors and for many purposes, such as e-commerce, financial services, and pharmacy sector. It is seen to be most effective to automate repetitive and time-intensive writing tasks like product descriptions, reports or personalized content. Read more:

What is content automation?

Automated content generation with AX Semantics works with the help from Natural Language Generation (NLG) - a technology that generates high-quality and unique content on the basis of structured data that can't be distinguished from manually written content. Typical uses for text automation are product descriptions, categogy content, financial or sport reports or content for search engines websites - in a nutshell, all kinds of content that require large quantities and have a similar fundamental structure.

What are the advantages of automated content generation?

With the help of automated content generation, you can save up to 80% of the time used for repetitive writing tasks. By automating the repetitive bits of the task, human productivity will increase significantly. As a result, it is possible to create unique and customized content of large quantities - in 110 languages. In this way, new content formats are created and the days of duplicated or low quality content are over.

Does the software use AI or Machine Learning?

Among others, the software uses NLP in form of machine learning tools for the language and grammar components. The initial configuration of rules, phrases, tonality etc. lies entirely in the hands of the editors, to make sure that the content and style are the way the users want them.

What is an API and how can I use it with AX Semantics?

API (Application Programming Interface) is a program interface which allows you to access the functions of an app. Tjis includes data import, content generation or the integration of automated content onto your own website: All functions of AX Semantics NLG Cloud are available via our REST API and each action can easily be automated.

Use Cases Of Content Automation

Why is text automation suitable for e-commerce companies in particular?

The content demand in e-commerce is high: Many manufacturers and retailers are not able to equip their product range and category pages with individual product descriptions. In many cases, the manufacturer's text piece is used or there is no description provided at all due to the manual effort required to create it. Using automated product and category descriptions can increase visibility in search engines and the conversion rate in the store - since the page is easier to find and users receive purchase-decisive information through high-quality content. Additionally, structured product data is often available in e-commerce, for example from PIM systems, which means that the data basis for content automation is already available.

When is the use of content automation worthwhile?

The use of content automation is always worthwhile when: 

1. High quantities of similar content is needed (such as thousands of product descriptions, hotel descriptions, destination descriptions, etc.) or 

2. similar content is required on a regular basis (e.g. financial reports, soccer reports, reports/forecasts, etc.).

However, there is no standard answer to the question of when content automation is worthwhile. Most of our customers need at least 1,000 content pieces, and the possibilities are endless. Some of them generate over a million content a year. Due to our different licensing models, we find a suitable package for each customer.

Structured Data

What is structured data?

Structured data is data that adheres to a pre-defined data model and is therefore easy to analyse. Structured data conforms to a well designed pattern, for example a table showing connections between the different rows and columns. Common examples of structured data are Excel files or SQL databases. Structured data is an important basis for automated content generation. For product descriptions in e-commerce, for example, these are often available in a shop system, product information system (PIM) or in the shop.

What do I do if I don't have any data?

We will be happy to advise you on how to generate structured data and, if necessary, have suitable partners on board. Even without structured data, it is possible to use our software, for example to supplement existing product descriptions with personalized content. With the help of our "Metrics" service, you can record the user
behavior of your site visitors. You can use our personalization solution to convert this data into personalized content that is tailored to user interest and automatically displayed on your product pages.

Is it possible to import data from a store system?

Yes, data import is possible with various store systems. We provide plugins for most and best-known store systems, enabling a direct data import into the AX platform. For additional store systems we offer a Direct API (Application Programming Interface). This programming interface allows data to be imported and exported automatically.

How To Use And Operate AX Semantics

How long does it take to generate the first samples of content?


• What kind of content should be generated?
• Is there a database available?
• How extensive and varied should the content be?

Our recommendation is to follow an iterative approach, i.e., to start with minimal content and to continuously extend and improve the project. This way, many of our users publish a first version of the content only after a few days. Regeneration of content is included in the license fee, so previously published content can be updated at all times. It is recommended to update the content regularly in any case from the SEO point of view with regard to content freshness. For e-commerce
companies with a very diverse and large product range, it can also be helpful to act product category by product category.

I don’t have time to use the software myself - what are the options?

We provide a variety of services and have a large network of certified partners who also provide services in their key areas with AX Semantics: Be it data preparation, project implementation or the implementation of projects in other languages. Feel free to contact us, and we will find the right solution for you.

Are programming skills required to use AX Semantics?

No, users do not require programming skills in order to use AX Semantics. More important is that they have domain knowledge about their topic and a good sense of language and good content - as content quality is in the hands of the user. This is why most of our users are not programmers. Below are a few real customer testimonials submitted to on how to use the software: 

„It is intuitive to use and if you bring a good data structure and some feeling for language, you'll soon watch it producing all the texts you need.“ 

"Interface is very clear and logical. One intuitively understands where to find the
needed features, even without having much experience with the tool."

How many languages can AX Semantics automate content in, and how does it work?

AX Semantics masters the grammar of over 110 languages. In other words, it is possible to generate grammatically correct content in all of these languages and to benefit from the advantages of automation. AX Semantics is not a translation tool,
however. It means that a native speaker is needed to create the linguistic building blocks. For multilingual projects, the rules and logics can be taken over from the source language, so that additional languages can be implemented even faster than the first one. Our customer SkatePro has successfully done this in 17 languages - see the case study here.

Onboarding & Support

Where can I get help with getting started with the software?

AX Semantics offers all users onboarding at the start. In other words, every customer is assigned a personal Customer Success Agent who answers all questions and provides assistance on how to get started. Furthermore, every user has the possibility to contact our excellent support at any time if they have
any questions. The main basis is explained in an interactive e-learning seminar when starting out.

Is there a demo where I can get information about the AX Semantics software?

Yes, you can watch a demo where our Customer Success Agent Peter introduces the tool in 13 minutes, and explains how it works and for which use cases it is suitable: 

Additionally, you also have the opportunity to try out the tool yourself - completely free of charge. In a small interactive tour we will guide you through the AX platform so that you can see for yourself. Just register for free and get started:

Personalized Content

How can I personalize content with AX Semantics, and why should I do it?

Personalized product pages individually address customer interests and generate more conversions. The AX Semantics Personalized Commerce product feature uses real-time user data to create individually targeted purchase incentives for each visitor - be it a regular customer or a first-time visitor.

AX Semantics' "Personalized Commerce" product feature offers a hyperpersonalized customer approach that increases conversions. Personalized

Commerce" is of course linked to our automated content generation. It designs, tests, and optimizes the content of your product pages to best address and convert each individual customer. More info about this can be found here:

Can you design content depending on factors such as time of year or time of day?

Different output of content elements depending on times of day or even seasons is possible effortlessly. The major advantage compared to manual content creation is that you configure these aspects, which are dependent on the season or time of day, in the project only once and then roll them out to all the desired content. For instance, product descriptions for large cooking pots can include recipe tips for the holiday menu just before Christmas.

Search Engine Optimization (SEO)

Can I improve the SEO with automated content?

Numerous AX Semantics customers' results show that automated content is worthwhile when it comes to SEO. The e-commerce company MYTHERESA increased its visibility by 80% for relevant keywords within 6 months after beginning to use automated content. KitchenAdvisor is another example. They alsoregistered a 0.7 to 1 increase in Sistrix visibility within 3 months. Click here for the Mytheresa Case Study:

How can unique content be guaranteed or duplicate content be avoided?

AX Semantics software is configured to produce thousands of unique pieces of content. Most users subsequently publish the content on the web, with the aim of gaining visibility on Google, among other things. Therefore, there are various functions in the tool (sentence variants, synonyms, triggers, sentence sequences,
etc.) to ensure variance or uniqueness. Fundamentally, this is how it works: After an initial configuration, you can use the software to generate unique and high-quality content based on structured data. You create one-time logics, content blocks and as needed variances for all possible "events". This way, evaluations, assessments and conclusions can be made in the content. Based on this and the information it
finds in the data, the software forms content based on natural language. Then, each time content is regenerated, the software assembles the components into a new unique content, following the predefined rules.


How (often) can I switch my plan?

Our licensing models are based on your needs. That's why we offer our Editor packages on a monthly basis: If your needs change, you can switch your plan. It's best to discuss a license switch with our team and together we'll find the best solution for you.

Which license is the right one for me?

Our team will be happy to advise you on which license package is the right one for your use case. Feel free to contact us!

What payment methods do you offer?

You can pay for the license by invoice or credit card. If you sign up yourself, you can book your license by credit card without having to talk to anyone from our team.

Do you offer discounts or free trials?

If you choose annual billing, our sales team can offer you a discount. You also have the possibility to use the software for free for 14 days. Start your free trial now!

How do I cancel my free trial?

3 days before the trial expires, we will remind you that it will end soon, so you have enough time to cancel it if you don't like it. The cancellation is possible directly in the tool or via our support team.

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