We found a great article about Content Marketing: Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.
If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. The whole article from the Content Marketing Institute Blog you can find here.
