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For Better Results, Think of Content Marketing Like a Product

We found a great article about Content Marketing: Your content marketing can’t achieve its potential if it’s structured as one project after another. Cleveland Clinic marketing leaders share how to give your content marketing a product-focused approach for bigger success.

If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. The whole article from the Content Marketing Institute​ Blog you can find here.