How Price Comparison Portal billiger.de gained Visibility in Search Engines

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With 2.38 million visitors per month, billiger.de is one of the most established price comparison portals in Europe. It is operated by solute GmbH and lists prices for millions of products. We spoke with the CEO of solute GmbH, Bernd Vermaaten, to find out how the portal has succeeded in achieving the enormous increase in visibility.

AX: billiger.de has won measurably more visibility in search machines. What has the billiger.de team done to achieve this result besides the technical innovations? 

BV: In recent months, we have consistently removed inferior content from the portal and worked on the expansion of high-quality unique content. In addition, we have prepared a fundamental analysis of the most important topic areas, including mobile phones, televisions and perfumes. Based on these results, we were able to identify the keyword potential. This enabled us to create corresponding URLs and automated content by the online editorial team with the help of complex templates. Another major change was the optimization of meta titles and descriptions.

Bernd Vermaaten, CEO of the brand billiger.de

AX: billiger.de uses the automatic text generation software of AX Semantics. What do you do with this Natural Language Generation (NLG) technology?

BV: We at billiger.de are confronted with an ever-growing demand for content. Yet it is impossible to write the articles manually due to the huge product variety of our portal. The manpower costs for this quickly would become unaffordable. That’s why we use the NLG-Cloud at category level for product descriptions with AX potential.

Product categories have to meet three criteria to have AX potential. First of all, the categories must have a high turnover so that the work involved in creating a sentence structure is worthwhile. In addition, many products should be available in this category, as automated content is currently only worthwhile for a certain number of units. And last but not least, it is important that there is a lot of well-maintained product data for the items. The more product data that is stored, the more text modules are triggered in the finished AX training. This is the only way to achieve a detailed and well written text. Completeness and accuracy are also basic requirements. If the data is faulty or incomplete, the generated content will be, too. Categories with bad product data are therefore out of the question for AX training.

Here is an example of a product description from billiger.de that was created with the software of AX Semantics:

Bildschirmfoto 2020-02-21 um 10.25.21

AX: How does the editorial team work in this collaboration of human and technology?

BV: We at billiger.de assume that the connection between editorial staff and technology will increase strongly in the future in view of the growing demand for content. This also became clear at this year’s AXCD, where Hybrid Content Editing was presented for the first time as a necessary reaction to this change. Our concrete work steps are as follows:

The Category Management and SEO teams work closely together to identify potential product categories for the NLG-Cloud. Based on the identified categories, the online editorial team creates the next promising project. Text modules with potential added value are identified. The creation of the training is based on a concept that should bring added value to the user and is visually appealing. The AX experts of the online editorial team then start researching the category, linking logic statements and writing text variants in the NLG Cloud. After completion of the training, the API interface to AX Semantics will be activated and all text items will be generated. A QA measure, introduced by us, marks products with insufficient data or too little text (less than 800 words) as “low quality” and thus prevents the automatic upload into the portal. The content that conforms to our quality standards can then be viewed directly on billiger.de without any additional effort. As soon as new data is stored in the database, the API reacts and generates new text or updated versions when the data changes.

AX: What are the tasks and challenges of the near future?

BV: We are already very successful in using Hybrid Content Editing, but there is always room for improvement. For us, improvement efforts focus on the optimization of the AX process through closer cooperation among the departments involved. We also have to transfer our old projects to the current software version. In terms of content, the categories populated by AX are about to be expanded. So it is our goal to create less redundancy and more variance through fine-grained content. We are also working on optimizing unstructured, automatically created text. Here we want to exclude the possibility that the features from the product information box will appear again in the continuous text because this repetition would not bring any added value to the user. 

Watch this video to learn more about billiger.de's work with AX Semantics

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Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

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Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

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