Today this article by Marketing Land on the topic of Content Marketing crossed our path:
The brain produces dopamine in response to anticipation of a reward and we can leverage that to engage consumers with value-based content. Please visit Marketing Land for the full article.
If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. The whole article from the Marketing Land Blog can be found here!