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How dopamine fuels the golden rule of content marketing

Today this article by Marketing Land on the topic of Content Marketing crossed our path:

The brain produces dopamine in response to anticipation of a reward and we can leverage that to engage consumers with value-based content. Please visit Marketing Land for the full article.

If you are interested in Content Marketing, have a look at the article "3 Examples how to Quantify the Impact of Content in your eCommerce site" here in the AX Magazine. The whole article from the Marketing Land​ Blog can be found here!