Be sure to read this article by HubSpot with a focus on SEO content:
In 2020, brands are increasingly growing global awareness with international marketing strategies. And, one major way they've driven traffic from different regions to their site is through international SEO.
If you are interested in SEO content, have a look at "How to test, measure & optimize texts large-scale" here in the AX Blog. The whole article from the HubSpot Blog can be found here! Reading time: 6-7 minutes