Just now we have become aware of this post with the main focus Content Marketing– published by the Content Marketing Institute Blog and absolutely worth taking a look:
Playbooks are an underused gem for managing the ongoing activities that contribute to long-term content marketing success. Here are the nine elements every playbook needs to be great.
If you are interested in Content Marketing, have a look at "How to boost your content from 0 to 100 within 1 day." here in the AX Blog. The whole article from the Content Marketing Institute Blog you can find here.