Be sure to check out this article by Content Marketing Institute with a focus on Content Marketing:
Truly diverse and inclusive content marketing – the kind that resonates with your audience – requires far more than an image. It requires deep thinking, from audience research to team structure, from a style guide to user experience.
If you are interested in Content Marketing, have a look at "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Blog. Want to read the whole post in the Content Marketing Institute Blog? Here is the link: https://contentmarketinginstitute.com/2020/06/diverse-inclusive-content-marketing/.