Here's an informative article about digital transformation for you:
Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't.
If you are interested in digital transformation, have a look at the article "Ranking Factor Content Freshness: The importance of up-to-date Content for Visibility and Conversion" here in the AX Magazine. The whole article from the HubSpot Blog you can find here. Reading time: 7-8 minutes