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How-to write texts for the web – #1: Use of lists

When writing texts for the web, the most important thing is to provide the reader with an interesting text so that his eyes don’t tire when reading on the screen. Lists are a suitable instrument for creating variety and clearly presenting information. For example, they are suitable for important characteristics that belong in every product description.

Idea 1: Mention the number of attributes – this strengthens the effect!

The 3 most important characteristics:
– function 1
– function 2
– function 3

Idea 2: A nice version if there are a lot of features

In addition to function 4, there are 3 important features:
– function 1
– function 2
– function 3

Idea 3: Something more emotional

What you really need to know about the dress:
– function 1
– function 2
– function 3

Idea 4: Help the customer make his choice

That makes your decision easy:
– function 1
– function 2
– function 3

Alternative: Enumeration in continuous text

Few properties can be elegantly integrated into the continuous text:
– With function 1 and function 2, the model is particularly fashionable.
– This is state-of-the-art technology: function 1, function 2 and function 3.