How Yamaha changed its tune with its digital transformation strategy

Just now we have become aware of this post with the main focus digital transformation– published by the Marketing Land Blog and worth reading it:

The brand’s martech leader Athan Billias says Yamaha uses data to connect with customers on an emotional level. Please visit Marketing Land for the full article.

If you are interested in digital transformation, have a look at the article "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Magazine. Want to read the whole post in the Marketing Land​ Blog? Here is the link:

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