We found an interesting article about Content Marketing: Marketers like Netflix, Suntrust and Under Armour are using content marketing to build out communities. The marketers are then using the communities to learn more about what their consumers want.
If you are interested in Content Marketing, have a look at the article "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Magazine. The whole article from the Digiday Blog can be found here! Reading time: 3-4 minutes