Area Lead Content Technology, SIGNA Sports United
Frank Feulner has a problem with bad data that runs like a common thread throughout his life. As a technical co-founder of AX Semantics, he dealt with the question of how to turn "raw" product information into meaningful texts using Natural Language Generation. At Signa Sports United, the trained linguist and political scientist is involved in building a Product Content Landscape that meets the demands of the globally operating sports goods giant in terms of localization, scalability, and process usability. Building upon a PIM platform and an innovative data model, he drives the (partial) automation of content creation and data publishing processes forward.