Data-Driven Personalization for Your Product Pages

Leverage the power of our Metrics add-on to gather data and analyze  your content, enabling you to fine-tune and personalize your product pages in your e-commerce store.
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metrics personalization

GDPR Compliant

With our Metrics add-on you have a first-party data supplier on your website, providing data first hand – a GDPR-compliant personalization solution.

More Insights

No data is lost due to ad blockers, so meaningful insights about page views, engagement, and conversions that happen on each of your product pages are possible.

 Scalable Testing

Get data on A/B testing scenarios of your content variations and roll them out at scale with AX Semantics content automation software.


Individualize your product page content for every visitor individually by feeding the data you collect directly into content decisions and personalize your product descriptions accordingly.


Personalize with Precision: How Metrics Drives Data-Centric Optimization

Making informed, data-driven decisions is pivotal in today's e-commerce landscape. By acting as a GDPR-compliant, first-party data provider, Metrics equips you with firsthand insights. This empowers you to refine and tailor your product pages based on genuine data, not just intuition.

In a nutshell: Metrics captures visitor behavior data, seamlessly feeding it into the AX Semantics software. View content performance via the Metrics Dashboard, revealing the direct impact of text refinements on product page success. Utilize this data for enhancements, such as refining product descriptions.  Integrated with our automated content creation tool, Metrics enables scalable and effective personalization.
Preview of Metrics

Metrics: Easy Integration, Maximum Impact

Keep Your Systems

You can keep your running systems. The tracking integrates into them.

Add Tracking Snippet

Add the AX tracking snippet to your website for loading the tracking script.

Add Data Attributes

Add data attributes to enable conversion elements (e.g. add cart button) and track conversions.

Make Data-Based Decisions

Finally user behavior is analyzed and you can make decisions based on data.
Personalized Product Pages

Transform Generic Product Pages Into Personalized Sales Pitches

Metrics' real-time user data insights serve as the foundation for advanced personalization. The AX Personalized Commerce tool is a content personalization solution that leverages this in-depth data to generate product descriptions, category pages and shopping cart incentives tailored to each visitor's unique interests and purchase intent.

By directly addressing your customers through tailored product pages, you amplify sales and conversion rates. Seamlessly integrated with our automated content generation software, our personalization tool meticulously drafts, tests, and optimizes the best unique product page content to captivate and convert every individual visitor of your online shop.

Data and Personalization: How Does It Work?

1. Data Gathering

Once a user is on your website, behavioral data is collected (e.g. product viewed, customer status, time & location). By storing personal data on-site only, no personal information of a user is transmitted to an other party.

2. Data Analysis

Behavioral and psychographic data is analyzed with AX Metrics. It serves as the basis to identify the content objective and to generate unique text that is personalized for each user.

3. Content Generation

Based on the evaluations and the content objective, the AX Natural Language Generation software drafts and generates personalized content.

4. Display Content

The personalized text is displayed to the user.

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