With our Metrics add-on you have a first-party data supplier on your website, providing data first hand – a GDPR-compliant personalization solution.
No data is lost due to ad blockers, so meaningful insights about page views, engagement, and conversions are possible.
Get data on A/B testing scenarios of your content variations and roll them out at scale with AX content automation.
Individualize your product page content for each visitor by feeding the data you collect directly into content decisions and personalize your content according to the needs of every user.