Data-Driven Content Optimization and Personalization

Economical decisions should always be made based on data and experience – not on feelings or taste. As Metrics is a first party data supplier, and therefore GDPR compliant, it provides you with first hand data, giving you a great basis to optimize your product pages.

In a nutshell: Behavioral data about website visits is collected and automatically sent to the AX Semantics software. The Metrics Dashboard gives you an overview of your content’s KPIs. This allows you to see exactly how text optimization affects the success of your product pages. This data can be directly transferred into optimizations for e.g. your product descriptions. Metrics is linked to our automated content creation tool, so optimizations can be implemented in a scalable way.

In addition, the real-time behavioral data provided by Metrics also serves as the basis for personalization. The AX E-Commerce Suite is a content personalization solution that leverages this in-depth data to generate product descriptions, category pages and shopping cart incentives that are targeting the interests and purchase intentions of every unique visitor.

Personalized product pages speak directly to your customer and, therefore, drive your sales and conversion rates. Of course, our personalization tool is also linked to our automated content generation software, so it drafts, tests, and optimizes the best unique product page content to convert each individual customer.