With Metrics you have a first-party supplier on your site, providing data first hand -- a GDPR-compliant personalization solution.
No data is lost due to ad blockers, so meaningful insights about page views, engagement, and conversions are possible.
Get data on A/B testing scenarios of your content variations and roll them out at scale with AX content automation.
Individualize your product page content for each visitor by feeding the data you collect directly into content decisions via Personalized Commerce.