Make Data-Driven Decisions About Your Product Pages

Metrics gathers data and provides statistical analytics on your content giving you the perfect basis to boost your business.
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Turn Your Data Into Numbers, Into Decisions, Into Growth

Economical decisions should always be made on the basis of data - not on feelings or personal taste. With Metrics, you have a first party supplier on your site, to provide you with data first hand, giving you the best chance to boost your online business.

How to Boost Your Business with Metrics

The data gathered by AX Metrics gives you the perfect basis to decide how to optimize your product pages. Of course, Metrics is linked to our automated content generation, so optimizations can be implemented in a scalable way. In a nutshell: Data about visitors is collected and automatically sent to AX Semantics software. This data can be directly transferred into optimizations for e.g. your product descriptions and serve as the basis for hyper-personalization with our Personalized Commerce product.

GDPR Compliant

With Metrics you have a first-party supplier on your site, providing data first hand -- a GDPR-compliant personalization solution.

More Insights

No data is lost due to ad blockers, so meaningful insights about page views, engagement, and conversions are possible.

 Scalable Testing

Get data on A/B testing scenarios of your content variations and roll them out at scale with AX content automation.


Individualize your product page content for each visitor by feeding the data you collect directly into content decisions via Personalized Commerce.

Your Detailed Content Insights with Metrics 

The Metrics Dashboard gives you an overview of your content KPIs. This allows you to see exactly how text optimization affects the success of your product pages.
Preview of Metrics
"The only way to succeed in current times is to increase conversion on the product page. The most efficient way to do this is through data-driven decisions."
Saim Alkan
CEO & Founder

Implementing Metrics Takes Minimum Effort

Keep Your Systems

You can keep your running systems. The tracking can get integrated into that.

Add Tracking Snippet

Add AX tracking snippet to your site for loading the tracking script.

Add Data Attributes

Add data attributes to enable conversion elements (e.g. add cart button) and track conversions.

Make Data-Based Decisions

Finally user behavior is analyzed and you can make decisions based on data.
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