Metrics gathers data and provides statistical analytics on your product detail pages content giving you the perfect basis to boost your business.
Economical decisions should always be made on the basis of data - not on feelings or personal taste. With Metrics, you have a first party supplier on your site, to provide you with data first hand, giving you the best chance to boost your online business.
The data gathered by AX Metrics gives you the perfect basis to decide how to optimize your product pages. Of course, Metrics is linked to our automated content generation, so optimizations can be implemented in a scalable way. In a nutshell: Data about visitors is collected and automatically sent to AX Semantics software. This data can be directly transferred into optimizations for e.g. your product descriptions and serve as the basis for hyper-personalization with our Personalized Commerce product.
With Metrics you have a first party supplier on your site, providing data first hand -- a GDPR compliant personalization solution.
No data is lost due to ad blockers, so meaningful insights about page views, engagement and conversions are possible.
Get data on A/B testing scenarios of your content variations and roll them out at scale with AX content automation.
Individualize your product page content for each visitor by feeding the data you collect directly into content decisions via Personalized Commerce.
You can keep your running systems. The tracking can get integrated into that.
Add AX tracking snippet to your site for loading the tracking script.
Add data attributes to enable conversion elements (e.g. add cart button) and track conversions.
Finally user behavior is analyzed and you can make decisions based on data.