Personalization in online retail is a must-have. There are numerous areas of application and the projects are often not trivial. On the product level, however, there is hardly any personalization, although this is where the purchase decision is made.
Metav Werkzeuge GmbH has implemented automated personalized product descriptions in the store within one week. Stephan Bayer, Managing Director of Metav Werkzeuge, reports live in this Meetup how personalized texts work, what he hopes to achieve and what insights he has already gained.
WHAT QUESTIONS WILL BE ANSWERED?
- What opportunities do personalized product texts open up?
- What exactly does the implementation of such personalization look like?
- What insights has Metav Werkzeuge gained after a very short time?
WHO ARE THE SPEAKERS?
- Stephan Bayer, Managing Director of Metav Werkzeuge GmbH
- Saim Alkan, CEO and founder of AX Semantics
WHEN & WHERE?
- Tuesday, September 28, 2 p.m.
- Virtually via Zoom
- Bilingual in English and German