Case Study

Product Descriptions for Multi-Format Retailer Cencosud

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Unique Content

Copywriters have generated unique product descriptions in the fields of fashion, sporting goods, technology, household appliances and furniture with AX Semantics.

Increased Sales

Thanks to the automation of their product descriptions, the sales rate rose by 101 per cent.

More visits on website

Thanks to SEO and unique texts, the visits on their website increased by 150%.

The Case

As a large multi-format retail business, Cencosud needed to create thousands product descriptions for their range of goods.

The Challenge

Cencosud needed a way to generate thousands optimized product descriptions quickly. Because of an ever changing range of products, this could not be done manually.

The Solution

With the AX Semantics software, Cencosud has generated and automated unique product descriptions in the fields of fashion, sporting goods, technology, household appliances and furniture. The product descriptions are also optimized for search engines and, therefore, have a higher visibility.

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Website example Cencosud

The Results

Cencosud's copywriters have generated unique product descriptions in the fields of fashion, sporting goods, technology, household appliances and furniture with AX Semantics. With stunning results! The company was able to increase the visits of their websites by 150 per cent, thanks to SEO and unique content. This also increased their domain authority by 79 per cent and their number of sales by 101 per cent. In addition, their bounce rate fell back by 35 per cent.

Cencosud

Founded in 1960, Cencosud has grown to become one of the largest retail companies in South America and a multi-format retail presence in five countries, employing more than 120 thousand people. Their range of goods comprises fashion, sporting goods, technology, household appliances and furniture.

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