Product descriptions for one of the largest electronic retailers
A member of the Burda Publishing family, Cyberport is one of the largest retailers for consumer electronics in Germany.
What the company has achieved with automated content:
- Copywriters have generated unique product descriptions bases on PIM data with AX Semantics.
- The result is a strong targeting by targeting content based on target groups.
- The targeting is automated within AX Semantics based on the analysis of product features.
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Content automation tools allow online retailers to input data and generate virtually infinite types of content: catalogs, product descriptions, stories, and much more. Keeping product