Product descriptions for one of the largest electronic retailers

A member of the Burda Publishing family, Cyberport is one of the largest retailers for consumer electronics in Germany.


What the company has achieved with automated content:

  • Copywriters have generated unique product descriptions bases on PIM data with AX Semantics.
  • The result is a strong targeting by targeting content based on target groups.
  • The targeting is automated within AX Semantics based on the analysis of product features.

More about automated content in e-commerce in our blog:

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