Hmmh brought e-Commerce to Germany more than 25 years ago and remains an influential market leader today that actively influences developments in the e-Commerce sector. The company believes connected commerce represents the logical continuation of the multi-channel business, where the various channels become touchpoints and the boundaries between online and offline disappear – with relevant content accessible at any time, at any place and across all devices.
Intense competition exists within the e-Commerce sector and hmmh wanted to help its customers improve their internationalization, scalability, personalization and real-time generation within their digital business. Quality content is a vital part of the digital production presentation in e-commerce. Hmmh wanted to maximize potential for its customers and set out to help them face these challenges by using the robust software capable of operating at scale.
To meet their challenges, hmmh needed a solution that:
Hmmh chose to partner with AX Semantics to extend its portfolio and maximize the potential for success for its customers. AX Semantics provided hmmh with a sophisticated, yet easy to use SaaS-based software that gave them access to automated content generation and the ability to effortlessly create quality content that extended their existing services.
AX Semantics empowered hmmh with the ability to:
Hmmh took part in extensive on-site training with AX Semantics to fully understand and incorporate AX Semantics content generation software. Utilizing the materials and software AX Semantics provided, hmmh was able to take this knowledge and software and incorporate it into their company to help its e-commerce customers attain greater success with content generation.
Hmmh customers were able to see results in three areas:
Additionally, the hmmh team responsible for text automation continues to expand its knowledge and partnership with AX Semantics to develop innovative and reliable solutions — enabling hmmh’s customers now and in the future to create quality content within the e-commerce market.
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.