Product descriptions for germans biggest ecommerce player
Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.
What the company has achieved with automated content:
- Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
- The generating and updating product descriptions based on PIM Data.
- Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
- The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.
AX Semantics: E-Commerce Content Solution
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.
More about automated content in e-commerce in our blog:
Saim Alkan found out that 30 % of customers return products, because it does not correspond to the product description. How can copywriters solve this problem?
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung”
Reading Time: 3 minutes Hello Sebastian, many thanks for the interview today. Please tell our readers a little about you and your work at Klingel-Gruppe.