Klingel

Product Descriptions for Germans biggest Ecommerce Player

Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.

Klingel
A product description generated with the AX Semantics software

What the company has achieved with automated content:

  • Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
  • The generating and updating product descriptions based on PIM Data.
  • Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
  • The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.

How to automate product descriptions with AX Semantics

AX Semantics is a self-service Natural Language Generation (NLG) software that allows you to generate unique and high-quality product descriptions in 110 languages. 

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Whitepaper about the topic: Automation of product texts in e-commerce

Would you like to know which advantages automated content creation offers you
and when it pays off?

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AX Semantics: E-Commerce Content Solution

AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.

Whitepaper about the topic: The importance of data for Natural Langugage Generation

The data from PIM systems serve as the basis for automated content generation

Download Whitepaper about Data & PIM for NLG Software

More about automated content in e-commerce in our blog:

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