Product Descriptions for Germans biggest Ecommerce Player
Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.
What the company has achieved with automated content:
- Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
- The generating and updating product descriptions based on PIM Data.
- Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
- The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.
How to automate product descriptions with AX Semantics
AX Semantics is a self-service Natural Language Generation (NLG) software that allows you to generate unique and high-quality product descriptions in 110 languages.
AX Semantics: E-Commerce Content Solution
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.
More about automated content in e-commerce in our blog:
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung”
AI-powered, SaaS-based content generation solution gives online retailers superpowers to create thousands of unique product descriptions in minutes and drive the most effective SEO.
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