Product Descriptions for Germans biggest Ecommerce Player
Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.
What the company has achieved with automated content:
- Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
- The generating and updating product descriptions based on PIM Data.
- Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
- The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.
How to automate product descriptions with AX Semantics
AX Semantics is a self-service Natural Language Generation (NLG) software that allows you to generate unique and high-quality product descriptions in 110 languages.
AX Semantics: E-Commerce Content Solution
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.
More about automated content in e-commerce in our blog:
Ranking Factor Content Freshness: The Importance of Up-to-Date Content for Visibility and Conversion
Up-to-date content is an important ranking factor for Google – find out how to update your content in a resource-saving way and what effects it has!
Frank, what’s your conclusion on EXPO Day #5 on the Startup Autobahn? The event was a very pleasant occasion for us, as we were able