Product descriptions for germans biggest ecommerce player
Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.
What the company has achieved with automated content:
- Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
- The generating and updating product descriptions based on PIM Data.
- Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
- The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.
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