Product descriptions for germans biggest ecommerce player

Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.


What the company has achieved with automated content:

  • Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
  • The generating and updating product descriptions based on PIM Data.
  • Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
  • The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.

Would you like to know which advantages automated content creation offers you
and when it pays off?

AX Semantics: E-Commerce Content Solution

AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.

The data from PIM systems serve as the basis for automated content generation

More about automated content in e-commerce in our blog:

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