Product descriptions for Germans biggest ecommerce player

Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.


Key Aspects

  • millions of product descriptions each month
  • all subbrands and all 14 languages (incl. finnish)
  • Generating and updating Product Descriptions based on PIM Data
  • Unique content while saving on process costs
  • Multi-Brand Content: unique Content and varying wording and style across various brands
  • Reduced Call Center costs by optimizing on customer FAQs