Product descriptions for germans biggest ecommerce player

Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.


What the company has achieved with automated content:

  • Copywriters have generated millions of unique product descriptions each month for all sub brands and all 14 languages (incl. finnish) with AX Semantics.
  • The generating and updating product descriptions based on PIM Data.
  • Short, very general product texts can be replaced by unique content and varying wording and style across various brands thanks to text automation.
  • The result is reduced call center costs by optimizing on customer FAQs and the company saving process costs.

More about automated content in e-commerce in our blog:

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