Product descriptions for Germans biggest ecommerce player
Klingel has switched their whole product management and translation to team to a hybrid editor model, bringing the machine to generate multi-lingual product content at scale, and freeing up their coypwriting resources for other content.
- millions of product descriptions each month
- all subbrands and all 14 languages (incl. finnish)
- Generating and updating Product Descriptions based on PIM Data
- Unique content while saving on process costs
- Multi-Brand Content: unique Content and varying wording and style across various brands
- Reduced Call Center costs by optimizing on customer FAQs