Category descriptions for luxury fashion articles

Mytheresa is a world-renown retailer who revolutionized the market for luxury fashion articles by figuring out how to sell them online.


What the company has achieved with automated content:

  • Copywriters have generated unique category descriptions that are actually read by users.
  • Content based on product data and refined with search requests helps capture the unique nature of a high fashion product.
  • Increase in Google ranking of 20 places in six months after publishing the automated category texts.

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