MYTHERESA

Category Descriptions for Luxury Fashion Articles

Mytheresa is a world-renown retailer who revolutionized the market for luxury fashion articles by figuring out how to sell them online.

MyTheresa
A category description generated with the AX Semantics software

What the company has achieved with automated content:

  • Copywriters have generated unique category descriptions that are actually read by users.
  • Content based on product data and refined with search requests helps capture the unique nature of a high fashion product.
  • Increase in Google ranking of up to 20 places for important search terms in six months after publishing the automated category texts.

How to automate category descriptions with AX Semantics

AX Semantics is a self-service Natural Language Generation (NLG) software that allows you to generate unique and high-quality category descriptions in up to 110 languages. 

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Whitepaper about the topic: Automation of product texts in e-commerce

Would you like to know which advantages automated content creation offers you
and when it pays off?

Download free E-Commerce Whitepaper

AX Semantics: E-Commerce Content Solution

AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.

Whitepaper about the topic: The importance of data for Natural Langugage Generation

The data from PIM systems serve as the basis for automated content generation

Download Whitepaper about Data & PIM for NLG Software

Managed Service Provider of MYTHERESA

The customer MYTHERESA is supported by our Managed Service Provider Unaice during implementation.

More about automated content in e-commerce in our blog:

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