Category descriptions for luxury fashion articles
Mytheresa is a world-renown retailer who revolutionized the market for luxury fashion articles by figuring out how to sell them online.
What the company has achieved with automated content:
- Copywriters have generated unique category descriptions that are actually read by users.
- Content based on product data and refined with search requests helps capture the unique nature of a high fashion product.
- Increase in Google ranking of 20 places in six months after publishing the automated category texts.
Would you like to know which advantages automated content creation offers you
and when it pays off?
AX Semantics: E-Commerce Content Solution
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.
The data from PIM systems serve as the basis for automated content generation
Managed Service Provider of MYTHERESA
The customer MYTHERESA is supported by our Managed Service Provider Unaice during implementation.
More about automated content in e-commerce in our blog:
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Internationalization in eCommerce: Automated Product Descriptions in 9 Languages
Reading Time: 3 minutes Hello Sebastian, many thanks for the interview today. Please tell our readers a little about you and your work at Klingel-Gruppe.
How to test, measure & optimize texts large-scale
Have you ever thought about changing the way your target group is addressed in the texts on your website or in your shop? Then you have certainly thought about how to reach your target group even better and how they will feel even more addressed.