Category descriptions for luxury fashion articles
Mytheresa is a world-renown retailer who revolutionized the market for luxury fashion articles by figuring out how to sell them online.
What the company has achieved with automated content:
- Copywriters have generated unique category descriptions that are actually read by users.
- Content based on product data and refined with search requests helps capture the unique nature of a high fashion product.
- Increase in Google ranking of 20 places in six months after publishing the automated category texts.
You want to learn more about the how & why of content automation in e-commerce?
More about automated content in e-commerce in our blog:
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