Category descriptions for luxury fashion articles
Mytheresa is a world-renown retailer who revolutionized the market for luxury fashion articles by figuring out how to sell them online.
What the company has achieved with automated content:
- Copywriters have generated unique category descriptions that are actually read by users.
- Content based on product data and refined with search requests helps capture the unique nature of a high fashion product.
- Increase in Google ranking of 20 places in six months after publishing the automated category texts.
More about automated content in e-commerce in our blog:
Saim Alkan found out that 30 % of customers return the product because it does not correspond to the product description. How can copywriters solve this problem?
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung”