Category Descriptions for Luxury Fashion Articles

Mytheresa is a world-renown retailer who revolutionized the market for luxury fashion articles by figuring out how to sell them online.

My Theresa Increase Google Ranking

What the company has achieved with automated content:

  • Copywriters have generated unique category descriptions that are actually read by users.
  • Content based on product data and refined with search requests helps capture the unique nature of a high fashion product.
  • Increase in Google ranking of 20 places in six months after publishing the automated category descriptions.
  • The visibility of the primary keywords was increased by 80% through content automation.   
Mytheresa Use Case
A category description generated with the AX Semantics software

How to automate category descriptions with AX Semantics

AX Semantics is a self-service Natural Language Generation (NLG) software that allows you to generate unique and high-quality category descriptions in up to 110 languages

Would you like to know which advantages automated content creation offers you
and when it pays off?

AX Semantics: E-Commerce Content Solution

AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.

The data from PIM systems serve as the basis for automated content generation

Managed Service Provider of MYTHERESA

The customer MYTHERESA is supported by our Managed Service Provider Unaice during implementation.

More about automated content in e-commerce in our blog:

Want to try? Check if it works for you!

See if our software will work well for you.
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