Product descriptions for germans biggest ecommerce player

Germanys largest large online shop that ranges from clothing, shoes, multimedia, household & more uses AX Semantics to generate product description texts for many of its categories.


What the company has achieved with automated content:

  • Copywriters have generated and updated more than 6000 unique product descriptions within one year.
  • Otto uses the software since 2011. 
  • The product descriptions based on PIM data
  • Savings of process costs thanks to unique content.
  • Multi brand content is created through unique content and varying wording and style across various brands.
  • Driving Conversions with gimmicks. Time-limited changes in content based on current events across the whole product portfolio increases conversion.

Would you like to know which advantages automated content creation offers you
and when it pays off?

AX Semantics: E-Commerce Content Solution

AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.

The data from PIM systems serve as the basis for automated content generation

More about automated content in e-commerce in our blog:

Want to try? Check if it works for you!

See if our software will work well for you.