Product descriptions for germans biggest ecommerce player
Germanys largest large online shop that ranges from clothing, shoes, multimedia, household & more uses AX Semantics to generate product description texts for many of its categories.
What the company has achieved with automated content:
- Copywriters have generated and updated more than 6000 unique product descriptions within one year.
- Otto uses the software since 2011.
- The product descriptions based on PIM data.
- Savings of process costs thanks to unique content.
- Multi brand content is created through unique content and varying wording and style across various brands.
- Driving Conversions with gimmicks. Time-limited changes in content based on current events across the whole product portfolio increases conversion.
AX Semantics: E-Commerce Content Solution
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.
More about automated content in e-commerce in our blog:
Content automation tools allow online retailers to input data and generate virtually infinite types of content: catalogs, product descriptions, stories, and much more. Keeping product
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Reading Time: 3 minutes Hello Sebastian, many thanks for the interview today. Please tell our readers a little about you and your work at Klingel-Gruppe.