Product descriptions for germans biggest ecommerce player
Germanys largest large online shop that ranges from clothing, shoes, multimedia, household & more uses AX Semantics to generate product description texts for many of its categories.
What the company has achieved with automated content:
- Copywriters have generated and updated product descriptions based on PIM data.
- Savings of process costs thanks to unique content.
- Multi brand content is created through unique content and varying wording and style across various brands.
- Driving Conversions with gimmicks. Time-limited changes in content based on current events across the whole product portfolio increases conversion.
More about automated content in e-commerce in our blog:
Harry Olfert was available for an interview about his work with AX Semantics. His experiences are certainly interesting for everyone who is involved in content creation for products. 1. Please introduce yourself to our readers. My name is Harry Olfert, I am 40 years old, married and father of three children. Since 2005 I […]
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung”
How is the corona pandemic changing the way content teams work? How is user behaviour changing and how do content teams react to it? Read now in our blog!