Product descriptions for germans biggest ecommerce player
Germanys largest large online shop that ranges from clothing, shoes, multimedia, household & more uses AX Semantics to generate product description texts for many of its categories.
What the company has achieved with automated content:
- Copywriters have generated and updated more than 6000 unique product descriptions within one year.
- Otto uses the software since 2011.
- The product descriptions based on PIM data.
- Savings of process costs thanks to unique content.
- Multi brand content is created through unique content and varying wording and style across various brands.
- Driving Conversions with gimmicks. Time-limited changes in content based on current events across the whole product portfolio increases conversion.
AX Semantics: E-Commerce Content Solution
AX Semantics is your self-service Natural Language Generation software to write unique product descriptions and category texts for your online shop incredibly fast. Learn more about AX content automation for e-commerce.
More about automated content in e-commerce in our blog:
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung”
Reading Time: 3 minutes Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic