Product descriptions for Germans biggest ecommerce player

Germanys largest large online shop that ranges from clothing, shoes, multimedia, household & more uses AX Semantics to generate product description texts for many of its categories.


Key Aspects

  • Generating and updating Product Descriptions based on PIM Data
  • Unique content while saving on process costs
  • Multi-Brand Content: unique Content and varying wording and style across various brands
  • Driving Conversions with gimmicks: time-limited changes in content based on current events across the whole product portfolio increases conversion

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