Just now this article by Content Marketing Institute on the topic of SEO content crossed our path:
Zero-click searches, sponsored listings, featured snippets, and more. With all that happening on Google, how can your content battle search engine results pages? Put on these SEO boxing gloves.
If you are interested in SEO content, have a look at the article "High return rates in online shopping and why poor copywriting is to blame" here in the AX Magazine. The whole article from the Content Marketing Institute Blog you can find here.