Be sure to check out this article by Semrush with a focus on Content Marketing, SEO content:
Content marketing and SEO go hand-in-hand. Or do they? In this post, I‘ll go over how to combine SEO and content marketing effectively to achieve results.
If you are interested in Content Marketing, have a look at "How to test, measure & optimize texts large-scale", "Digital Transformation in the Travel Industry: Find Your Competitive Edge with Automated SEO Content" here in the AX Blog. Want to read the whole post in the Semrush Blog? Here is the link: https://www.semrush.com/blog/seo-and-content-marketing/.