Visitors access an online store in different ways, such as direct type-in. Visitors who do not have a specific product in mind or want to browse products, often use category pages as an introduction. A great number of users prefer the search function. Category pages texts, together with product descriptions, belong to the most important […]

Changes of the search algorithms are the daily routine at Google, because without them the quality of the search results would constantly go down. However, in addition to the everyday adjustments, there are still one or two times a year large changes, called Google core updates. Usually, these are large revisions of the search algorithms, […]

AI-powered, SaaS-based content generation solution gives online retailers superpowers to create thousands of unique product descriptions in minutes and drive the most effective SEO.

Good morning, Bjoern. Congratulations on your new “baby,” SeoPresso. What will SeoPresso do? SEOPRESSO is a private project of mine. It's a weekly show on IGTV. The idea is to present know-how transfer, industry news, interviews with interesting people I meet, and behind-the-scenes documentation of conferences where I speak, in an appealing and entertaining format. […]

The continuous production of new content is important, no question. If you want to attract more visitors to your website, you need to continually create new content and share it across multiple channels to gain visibility. However, this is often not possible in addition to day-to-day business. We at AX Semantics have the same problem. […]

Up-to-date content is an important ranking factor for Google - find out how to update your content in a resource-saving way and what effects it has!

Have you ever thought about changing the way your target group is addressed in the texts on your website or in your shop? Then you have certainly thought about how to reach your target group even better and how they will feel even more addressed.

Read our 5 SEO tips to write successful search engine optimized texts that also improve the text quality.

Saim Alkan found out that 30 % of customers return products, because it does not correspond to the product description. How can copywriters solve this problem?

Decisions, Reports and Budgets For eCommerce Managers and Webshop Product Owners, irrespective of size and success, classic business economics requires thoughtful analysis where to spend the budgets available. This requires quantification of returns, with the basic idea of allowing predictions for more and future investments. Looking at successful investments from the past, content marketing leads […]