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CMO

How Amadeus Is Rocking The Digital Transformation Journey

CMO published an interesting article about digital transformation:
Regardless of which industry brands operate in, they have one thing in common: the need to constantly adapt to the new world of digital interactions. For Amadeus, a leading technology provider for the travel industry, this means more than simply investing in new technologies that get customers excited.
Read more at the CMO​ Blog!

CMO

3 Pillars For Companies Taking On Digital Transformation

CMO published an interesting article about digital transformation:
Often, customers’ first interaction with a brand is digital, making it all the more important that companies have a handle on their digital presence and processes.
Read more at the CMO​ Blog!

CMO

Digital Transformation: More Than A Shift From The Traditional

CMO published an interesting article about digital transformation:
While digital transformation has been a topic of conversation in the business world for several years now, it's still early days for the majority of enterprises, according to Neal Sharma, co-founder and CEO of DEG, Linked by Isobar. Put another way: Much work remains.
You can find the whole article in the CMO​ Blog.

CMO

Iconic Brands Pull Back The Curtain On Their Digital Transformations

We found a post about digital transformation: For Unilever, illycaffè, and BT, digital transformation has been about more than just new technologies. They shared their journeys with 6,000-plus attendees at Adobe Summit EMEA 2019, in London.
You can find the whole article in the CMO​ Blog.

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