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digital transformation

How to Get on Board With the Digital Transformation [+ Templates]

HubSpot published an interesting how-to about digital transformation:
Ten years ago, I couldn't have cared less if the new burger place downtown had a website. Now, I don't trust one that doesn't.
You can find the whole article in the HubSpot​ Blog. Reading time: 7-8 minutes

CMO

How Amadeus Is Rocking The Digital Transformation Journey

CMO published an interesting article about digital transformation:
Regardless of which industry brands operate in, they have one thing in common: the need to constantly adapt to the new world of digital interactions. For Amadeus, a leading technology provider for the travel industry, this means more than simply investing in new technologies that get customers excited.
Read more at the CMO​ Blog!

CMO

3 Pillars For Companies Taking On Digital Transformation

CMO published an interesting article about digital transformation:
Often, customers’ first interaction with a brand is digital, making it all the more important that companies have a handle on their digital presence and processes.
Read more at the CMO​ Blog!

digital transformation

Digital transformation fueled Salesforce’s record quarter

An interesting article​ about ​digital transformation:
Marketing cloud, commerce solutions grew 33% in first quarter of its fiscal year 2020 while service cloud surpassed $1 billion for the first time. Please visit Marketing Land for the full article.
Read more at the Marketing Land​ Blog!

CMO

Digital Transformation: More Than A Shift From The Traditional

CMO published an interesting article about digital transformation:
While digital transformation has been a topic of conversation in the business world for several years now, it's still early days for the majority of enterprises, according to Neal Sharma, co-founder and CEO of DEG, Linked by Isobar. Put another way: Much work remains.
You can find the whole article in the CMO​ Blog.

digital transformation

Digital Transformation Trends 2018

An interesting article​ about ​digital transformation:
Gaining and keeping competitive advantage for businesses has never been more challenging.

CMO

Iconic Brands Pull Back The Curtain On Their Digital Transformations

We found a post about digital transformation: For Unilever, illycaffè, and BT, digital transformation has been about more than just new technologies. They shared their journeys with 6,000-plus attendees at Adobe Summit EMEA 2019, in London.
You can find the whole article in the CMO​ Blog.

Content Marketing Institute

You Say You Want a Digital Transformation?

We have an informative post about digital transformation for you:
Aetna embarked on a multifaceted transformation to enhance its delivery of valuable, frictionless content experiences across its digital platforms. Its vice president of marketing technology and digital experience shares what it took.
Want to read more? Visit the Content Marketing Institute​ Blog.

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