Highly individual email journeys using Natural Language Generation – an interview with Rabbit e-Marketing

– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning we were […]

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Otto lets editors and robots work together successfully

“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade medium for the consumer goods industry – and puts forward a thesis that could revolutionize the entire industry. The e-commerce giant Otto is already generating […]

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NLG: A Confession from Unaice

Reading Time: 2 minutes At AX Semantics we rely on a large network of partners. We are taking some time here in the blog to introduce our partners. The first is Unaice. Good morning, Andreas. Who are you and what does Unaice do? I am a 49-year-old Bavarian who moved to Nordrhein Westfalen as an […]

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Internationalization in eCommerce: Automated Product Descriptions in 9 Languages

Reading Time: 3 minutes Hello Sebastian, many thanks for the interview today. Please tell our readers a little about you and your work at Klingel-Gruppe. As a graduate in business administration with a focus on marketing, I always had a penchant for creativity, but I also devoted myself to the subject of IT very early […]

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