Highly individual email journeys using Natural Language Generation – an interview with Rabbit e-Marketing

– Reading Time: 2 minutes – Nikolaus von Graeve explains in this interview how Natural Language Generation, or NLG, is creating new possibilities for companies in personalization of email communication. Hello Nik, please introduce yourself and Rabbit e-Marketing. Rabbit eMarketing was founded in 2004 as an email marketing agency — at the beginning we were […]

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Automated content creation can make holidays happier for online retailers

Content automation tools allow online retailers to input data and generate virtually infinite types of content: catalogs, product descriptions, stories, and much more. Keeping product description up to date helps with SEO and can differentiate an online retailer from competitors using content supplied by product manufacturers. Holiday shopping season used to start with the craziness […]

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