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Textrobots (derived from the german “Textroboter”) have been invented to solve your scaled content needs. Writers can employ these to automatically generate, update and maintain all information in their content.
Unique, high-quality content is essential for online success. Content creation takes time. But, with a Textrobot, you can write at a faster rate.
What is a Textrobot?
A Textrobot is an automatic content creation tool. It’s specifically designed for repetitive content, such as product descriptions, reports, journalistic content.
A Textrobot follows a specific set of rules, producing content from a database or tabular data.
Whilst a Textrobot is not designed for single lengthy and varied texts such as blog posts or research papers, it is an efficient and reliable way to populate websites with unique and natural-written descriptions. It can also be used for reports and other projects where texts are produced in a similar way every time.
In a world where fresh new content is constantly important, and where the most successful websites are those that update frequently, Textrobots can save time and money.
To employ a team of humans to create the amount of content that a Textrobot produces in one day, you’d have to pay a small fortune. If one human had to write thousands of similar descriptions by hand, they could be sitting at their desk for a week. By automating the process, a Textrobot can all but eradicate this manual task.
How does a Textrobot work?
A Textrobot user configures the rules that the machine has to follow. They can use various options and settings to adjust the style and tone of writing, and even to change the writing language. The initial setup is the most time-consuming part, which is why Textrobot is to be used for longer and more monotonous tasks that are almost the same every time.
Textrobots need to know what to write about. This information is provided in a database or spreadsheet, containing important information including brand names, facts and figures or product specifications.
Once the database has been set up, and the Textrobot has its rules, it can create potentially thousands of descriptions at a rate that humans can’t compete with. The Textrobot will work through the entire database, using the provided information and its set of rules to make brand new content for websites. The content can also be used in print catalogues, or to produce live news streams.
Who can use a Textrobot?
A Textrobot is ideally suited to time-consuming and repetitive tasks, like writing thousands of product descriptions. It can create new content quickly, following a set of rules to make sure that each description is in line with user requirements.
It’s best suited to lengthy tasks. It would take longer to set up a database for 10 product descriptions than it would take for a human to write them manually. But, when you have 1000s to work through, a Textrobot will be the faster option.
How can a Textrobot provide regular blog content updates?
By linking to RSS feeds from other relevant blogs and websites, Textrobot software can frequently trawl for new information and any relevant articles. It can then automatically republish these articles, including its own introduction that follows the rules you’ve set for it. Introductions can include selected keywords, relevant to your business or industry.
Pull content from across the World Wide Web, providing your readers with potentially dozens of new articles each day. It’s a quick and easy way to add to your website or blog, creating new content for search engines to register. This is your automated news stream.
How easy is it to use a Textrobot?
Setting up the rules, or creating the database, will be the biggest part of the job. At most, this should take a day or two. In comparison to creating all of the content manually, this is a small price to pay.
Once it’s properly set up, the Textrobot will be able to source and publish content automatically. If it’s being too vague or too general, it’s easy to tighten up the rules. Soon, it’ll be up and running to share new and relevant content.
What are the benefits of a Textrobot and automated content creation?
Automated content creation has SEO benefits, and makes your website a more trusted source of information. It’s also a way to populate your website quickly with a catalogue of products.
Whatever its use, a Textrobot can dramatically increase website visitor numbers. Automatic content creation also ensures that your products go live as quickly as possible, maximising their potential for sale.
Do Textrobots remove the need for manual content creation?
Textrobots don’t completely remove the need for manual content. In fact, the two work in harmony.
Textrobots and humans work together in hybrid writing teams, with the Textrobot creating the automated fact and specification content, and the humans writing long-form text.
Blog and news stream visitors often spend more time on brand new content that’s been written by humans. This is where the quality really lies. But, the presence of automated articles increases click-through rates, improves SEO and will bring more people to your blog. If people are looking for information, they’ll almost certainly find it on a blog or website that’s publishing articles every day. If they want to find anything relevant, your Textrobot will already have found it and added it to your news feed.
For online shops and eCommerce sites, an automated text robot is by far the quickest and most efficient way to add thousands of new products every day. New products can be added to a website in seconds, as soon as they’re ready to sell. You can choose to add to this information at a later date, if you’d like to include less formulaic long-form text written by human hand, but you can immediately rely on your Textrobot getting products online with the essentials.
As long as the incoming data is accurate, the output will be accurate also. Textrobots use the information that they’re given, which means that there’s no chance of human error creeping into published descriptions. Facts, figures, statistics and specs, as long as they’re provided accurately, will be correctly featured on the page.
But, perhaps the best benefit of a Textrobot is that it frees up a human writer’s time. That time can be used for more lengthy reviews of products, and high-value articles, rather than thousands of monotonous descriptions. In this way, humans and automated content generators become an unstoppable team.
“Text robots are the future of e-commerce.” This is what Patrick Zackert, Product Manager E-Commerce at Otto, reports in the current article of the “Lebensmittelzeitung” (LZ) – the leading trade
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Content Marketing is important, without a doubt! But let’s be honest, it’s also very difficult to get done. Where to start? Who is our audience? What are they interested in?
Read the sum-up to the first AX User Meetup on March 13th in the offices of AX Semantics in Stuttgart about automated news streams, E-Commerce texts and more.