Today this article by Moz on the topic of Content Marketing crossed our path:
Posted by amandamilliganOne of the best ways (and in my opinion, the best way) to earn top-quality links is to create your own studies, surveys, reports, etc. , and pitch them to online publishers.
If you are interested in Content Marketing, have a look at 3 Examples how to Quantify the Impact of Content in your eCommerce site here in the AX Blog. The whole article from the Moz Blog you can find here. Reading time: 5-6 minutes