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AI-powered content generation solution for the digital age

AX Semantics software is intuitive and quickly able to generate all the content needed to keep pace with your business needs. See how it works!

How it works

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100% easy-to-use software as a service

Our tools give you access to the complete Natural Language Generation toolchain: 100% SaaS – everything
is available from your desk via your web browser, no programming skills needed.

1. Upload your data

The content basis for automated content creation is structured data such as product information from PIM systems. You import this data, for example, as a CSV file or via an API interface to AX Semantics.

2. Configure your ruleset

You configure your content project by defining rules and statements in the desired tonality and style. You will find out exactly how this works in our interactive e-learning course and from your personal Customer Success contact person - he or she will support and advise you.

3. Generate your content

Once you have a first version ready, you can generate individual texts for all desired data sets with just one click. You can update and regenerate your texts as often as you like.

All languages that you'll ever need

With AX Semantics you can generate quality content in nearly every language. Whether German, English, French, Finnish or Chinese - more than 110 languages are provided in our Natural Language Generation software.

Also multilingual text generation is possible. Semantic rules in your project are created separately from the language and can therefore be applied to any language. These synergies lead to the fact that with AX Semantics you can localize content incredibly fast into several languages.

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and > 100 more languages

Unique features for your content success

Multi- and Cross Language Text Generation

  • MULTI-LANGUAGE: Generate text in any of our 110 languages.
  • CROSS-LANGUAGE: Convert your input data set into other languages.
  • REGIONAL: Adapt your content to regional language variations (like Brazilian Portuguese).

Natural Language Output based on Structured Data

  • NLG: Convert Data into high-quality written text.
  • DATA STRUCTURE AGNOSTIC: Configure your project to any kind of data structure.
  • DATA TRANSFORMATION: Clean or transform your data according to your ideas directly in our tool (Full Extract-Transform-Load toolchain).
  • SEVERAL FORMATS: Import and export your data and text output in JSON, CSV or Excel format.

Intuitive Inline Editor

  • MULTI-USER COLLABORATION: Edit and configure with multiple users at the same time
  • REAL-TIME EDITING & LIVE PREVIEW: Write, configure and preview your text elements directly and live in the editor based on your data.
  • COPY/PASTE: Share parts of your configuration between projects through Copy and Paste.
  • UNDO/REDO: Test changes and correct errors easily with Undo and Redo.
  • TEXT FORMATTING: Use Markdown for text formatting and add headlines, boldings and more to your texts.
  • BRANCHES: Branch off at any point of your statement to create variance and compare logical conditions and variations visually.

Easy-To-Use Interface

  • COMPOSER: Write like in any text editor.
  • REVIEW & VERSIONING: Preview your content before generating it and use Draft/Publish states for your projects.
  • GRAMMAR UI: Configure the grammar by clicking and selecting the suitable grammar options.
  • ANALYZE: Explore and analyze your data clearly.
  • NARRATE: Plan your text structure and the different stories you want to tell.
  • LEXICON: Enter project specific grammatical exceptions for domain knowledge.
  • PROJECTS: Create several projects with different data and text output.
  • TEAMS: Easily control access for multiple teams with different team members.

Interactive Tutorials & Live Support

  • LIVE CHAT: Get real-time support by our Customer Success Team.
  • TICKETING SYSTEM: Track issues and support requests with ease.
  • INTERACTIVE TUTORIALS AND GUIDES: Complete the interactive e-learning in the tool to get to know it and benefit from searchable documentations, examples and webinars.

Fully Automated Workflows

  • PUBLISHING WORKFLOW: Using Draft/Publish states for continuous deployment of your text production and ruleset development
  • API: Integrate any system with our REST API.
  • API CLIENT CODE GENERATION: Generate client codes interactively in 13 different programming languages.
  • DIRECT API (WITH EPHEMERAL COMPUTING): Generate texts in real-time for live integrations (– no data is saved for processing).
  • INSTANT GENERATIONS: Connect your data source by bridging between different systems, e.g. from your PIM to your online shop.
  • TOKEN BASED AUTH: Use the API without giving away your username/password.
  • PLUGINS: Ready-made Plugins for tools like Zapier, Magento and Shopware.
  • WEBHOOKS: Integrate into any system with Push transfer.
  • SIGNED WEBHOOKS: Ensure End-to-End security while publishing automatically.

Frequently asked questions about automated content writing

Automated content generation with AX Semantics works with the help from Natural Language Generation (NLG) - a technology that generates high-quality and unique content on the basis of structured data that can't be distinguished from manually written content. Typical uses for text automation are product descriptions, categogy content, financial or sport reports or content for search engines websites - in a nutshell, all kinds of content that require large quantities and have a similar fundamental structure.

With the help of automated content generation, you can save up to 80% of the time used for repetitive writing tasks. By automating the repetitive bits of the task, human productivity will increase significantly. As a result, it is possible to create unique and customized content of large quantities - in 110 languages. In this way, new content formats are created and the days of duplicated or low quality content are over.

The e-commerce domain has a significant need of content: For many producers and retailers, it is not possible to create individual product descriptions for their product range and category websites. Due to the fact that the manual effort is extremely time-consuming, it is common to use the manufacturer's description, or in some cases, to use no description at all. Automated product descriptions and category content can increase the search engine visibility and increase the conversion rate in the shop as a result - since the webpage can be found more easily and users can receive purchase-decisive information through high-quality content. Moreover, structured product data is often provided in the e-commerce sector, for instance from PIM systems. In this way, the data base for content automation is already available. Do you want to learn more about e-commerce automation? Read this article:

The duration of generating the first content depends on different factors: What kind of content is intended to be generated? Is a data base already available? How complex and diverse should the content be? We recommend an iterative approach - start with a minimal content sample and continue with expanding and improving the project one sentence after another. Many of our users publish a first version of the content after a few days. Regenerating content is included in the license fee, so already published content can be constantly upgraded. A regular content upgrade under SEO aspects with regard to content freshness is highly recommended at all events.

No, programming skills are not required for using AX Semantics. Anyone can work with the software. It is more important to have knowledge in your domain, good command of the language and good content - because the content quality lies entirely in the hands of the user.

Among others, the software uses NLP in form of machine learning tools for the language and grammar components. The initial configuration of rules, phrases, tonality etc. lies entirely in the hands of the editors, to make sure that the content and style are the way the users want them.

The results of many AX Semantics clients demonstrate that automated content is worth the effort when it comes to SEO. The luxury fashion e-commerce company, MYTHERESA, increased the visibility for relevant keywords by 80% within 6 months of starting automated content. Another example is the company KitchenAdvisor. It reported an increase of 0.7 to 1 in Sixtrix visibility within 3 months. Read the interview with Antonia Keule from KitchenAdvisor here: 

Saving Time while increasing SEO Visibility - How KitchenAdvisor achieves Success with Automated Content Generation

Yes, we have several case studies, including examples of content pieces that were created with automated content generation and were posted on our English website. Content examples are only conditionally convincing: The content design and thus the content quality is completely the responsability of the user. Whoever still wants to have an overview of what other companies achieved with AX Semantics, can find some customer examples under Case Studies

The AX Semantics software is designed to create thousands of unique content pieces. Many users publish the content online with the goal of gaining visibility on Google. Therefore, there are many functions available within the tool to ensure variety and uniqueness. Basically, the functionality is as follows: After an initial configuration, you can generate unique and high-quality content based on structured data with the software. You create one time logical and content blocks and variants for all possible "results", as needed. This allows you to make evaluations, assesments and conclusions in the content piece. Everytime a new piece of text is regenerated, the software creates natural language content from the information found in the data and puts together each component according to the predefined rules.

Structured data is data that adheres to a pre-defined data model and is therefore easy to analyse. Structured data conforms to a well designed pattern, for example a table showing connections between the different rows and columns. Common examples of structured data are Excel files or SQL databases. Structured data is an important basis for automated content generation. For product descriptions in e-commerce, for example, these are often available in a shop system, product information system (PIM) or in the shop.

Our software is managed by editors and makes the creation of content based on structured data that is indistinguishable from handwritten content possible. This is called hybrid writing. This means that editors use our tool to automate repetitive writing tasks whose manual creation would require too much effort. As a user, you create logical and content blocks once for all possible "events". The software forms natural language content out og this and out of the information it finds in the data. In this way, evaluations, assessments and conclusions can be made in the text. The configuration of the rules, statements, tonality etc. is completely in the hands of the editors. This ensures a high quality content.

Natural Language Generation (NLG) refers to the automated generation of natural language by a machine. As a subfomain of computational linguistics, the generation of content is a special form of artificial intelligence. Natural language generation is used in many sectors and for many purposes, such as e-commerce, financial services, and pharmacy sector. It is seen to be most effective to automate repetitive and time-intensive wrting tasks like product descriptions, reports or personalized content. Read more:

API (Application Programming Interface) is a program interface which allows you to access the functions of an app. This includes data import, content generation or the integration of automated content on your own website: All functions of AX Semantics NLG Cloud are available via our REST API and each action can easily be automated.

Want to try? Check if it works for you!

See if our software will work well for you.
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