How To Create Real Added Value With Product Descriptions

Reading Time: 3 minutes

Many online merchants have an inspiring concept, a mature business plan, and a talented, motivated team- the perfect conditions for economic success. Nevertheless, even these companies may fail to increase sales, instead stagnating or even declining. One major area for improvement is the product descriptions in the shop. Poor product descriptions frequently contribute to these three e-commerce plagues:

  • Lack of impulse to buy: Customers look but don’t buy
  • High return rate: Customers buy but send back many items
  • Too little traffic: Too few hits by search engines

From Pedal Boat to Yacht

Product descriptions are key sales tools for the items in your online store. The customer’s decision to buy depends largely on the information and emotions that you convey through the product description.

Studies show that a main reason for stagnation of sales is inadequate and unattractive product descriptions. Errors in the product text immediately lead to a decline in sales. You should always keep in mind what you, as a customer, expect from a product description. Most likely, it is a combination of accurate information and detail-rich text that helps you to know this purchase is exactly the right product to buy. Above all, the accuracy of the description helps ensure a low return rate, which increases post-purchase conversions. 

There are also e-commerce stores that suffer from too little traffic due to a poor ranking in search engines: a good ranking is an important prerequisite to win new customers and to grow. 

All these problems can be avoided with good product descriptions. In the following you will get a glimpse into the treasure chest of golden rules and learn how you can make the first place in the Regatta for the highest turnover.

6 Tips for Successful Product Descriptions

1. SEO

The days when product descriptions were based on real keyword clustering are finally over. A moderate and above all qualitative use of keywords is required. Help search engines to better understand what products you have, and you will also help the readers, i.e., your customers.

2. Communicate the benefits

Stop turning feature lists into continuous text. Don’t overwhelm and bore your customers with technical details that are already mentioned in the product details. Show the readers the practical benefits for them and trigger an emotional response. Example: Instead of writing that a television has 4 HDMI connections, show the customer what added value this achievement has for him in concrete terms: “No more knee pain due to cumbersome plugging and unplugging! With this TV, you can connect up to 4 devices at the same time.”

3. Increase purchase impulses

One method is to set an additional purchase impulse with the delivery time, i.e., “If you order now, the product will arrive in 2 days.” Another method is to offer particularly convenient payment options. The main question you should ask yourself here is: “What makes it convenient to order the product now?”

4. No false promises

In online trading there is nothing more fatal than disappointed customers. Not only do false promises result in a high return rate, which is associated with high costs, but we also cannot afford to reduce our customers’ purchase satisfaction afterwards. It is better to address product problems openly. After all, nobody would book a second holiday through the same travel agency that booked a stay in a 5-Star hotel but only got a cardboard box with two light slots.

5. Live your brand

Write product descriptions that match your brand. The tone of your label should remain throughout the text. This way you gain authenticity and recognition.

6. Variance

Make sure your descriptions and other text are varied. Not all televisions should be described with the same sentences or with only a change of order. One way to vary content is to make a seasonal change in the text depending on the product area.

Implementation

Put these tips into practice right now and benefit directly from the positive effects they will have on your sales! 

If your capacities are too small to manually create all product descriptions in your shop, this is no reason to miss out on the benefits of superior product descriptions. A new key technology can help: Hybrid Content Editing. This type of Augmented Intelligence supports you in restructuring your texts. Saim Alkan presented this highly efficient tool for content generation to a trade audience at the AXCD, the event for marketing and text automation. Hybrid Content Editing allows you to generate millions of repetitive text items, such as product descriptions, in a resource-saving and error-free manner and to translate them into any desired language.

Let's check you out!

Find out if our Software will help your Business:

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier.

Sign up and start the free tour through the tool!

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

Sign up and start the free tour through the tool!

Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

Tired of receiving automated sales mails? We are happy to explain how you can personally get value from Automated Writing. Just leave us your number and we will call you back - no strings attached.

Thank you, we will contact you ASAP (during business hours)

Maybe you want to read something on our blog
https://ax-semantics.com/blog/

There was a problem sending the form please try again

Share on facebook
Share on twitter
Share on linkedin