Three Ways Marketers Can Generate Leads During Coronavirus

The global COVID-19 pandemic has made it difficult for marketers to find leads and forced companies everywhere to navigate a ‘new normal’ with a heavy focus on survival. Cancellations of conferences have occurred, face-to-face meetings are no longer possible, and companies have shifted teams to work from home environments. Video conferencing technologies like Zoom, Skype and Google Hangouts are now considered office essential. While businesses are busy navigating this unprecedented telework reality, it bodes the question of how marketers can change tactics to ensure they continue to generate leads and be successful? Hint: here’s three things to help.

1. Utilize Social Media

Screen time has exploded with more professionals working from home than ever. Social media is a powerful tool for marketing, especially when you factor the global social penetration rate reached 49 percent in early 2020. Social media and social networking is a great way to generate leads without spending a lot of money. If you haven’t already, sit down, do your research and devise a strong social media strategy. Be transparent, let your followers know what you’re doing and how you’re riding the wave. Provide value to your followers by offering tips and advice, where applicable. The key to success with social media is providing value.

 

Just being active on social media will also subconsciously remind people of your brand. It’s also easier to promote your business organically, as you aren’t directly asking people to buy something. If they see your product or service on Twitter, it’s their choice whether to get in touch. Additionally, there are also tons of groups on Facebook to join, and connections to be made on LinkedIn to get your company out there in a more direct way, offer your services, and do some networking. Always remember, engagement is vital. Don’t be afraid to follow influencers who can help your brand. Most importantly, always comment back on social posts as engagement is critical to lead generation.

2. Improve Your Site's SEO

Consumers depend on Google and other search engines to search for products, services and necessities. As a result, if your business is pages deep in a search engine, you’re not likely to be found easily. Customers need to be able to find your business; otherwise, your marketing efforts are going to waste. To drive traffic to your site and boost its overall ranking, you need to be sure to:

  • Use targeted keywords - keywords should fit naturally into sentences, so don't go overboard saturating your website with them, this will hurt your SEO. It helps to use long-tail keywords to best match your target audience's search.
  • Be consistent in sharing quality and informative content - your content needs to be high quality, recent, and relevant to make sure visitors keep coming back.
  • Enhance the responsiveness of your website - a slow website will hurt your Google ranking, and impact the way your website visitors engage with your pages.

3. Use Natural Language Generation Technology (NLG)

NLG technology helps marketers fill a gap by allowing them to use AI-powered software to create and update content — everything from marketing emails to social media, e-newsletters, blog posts, pitches for services and more. The software is fueled by unstructured data and can automatically produce text in multiple languages, at scale. As a result, marketers can generate a constant flow of individualized content across various channels, regardless of the industry. NLG technology is especially ideal for e-commerce marketers, as it allows them to create hundreds of product descriptions. Additionally, marketers can automatically generate content, freeing up time to pursue other business demands and leads.

NLG can help boost a company’s SEO and help reach customers with precise marketing copy and social media posts. It can be easily used from home and allows companies to create content within hours. Content generation powered by AI is the latest seismic shift for the printed word, as ‘hybrid’ content borne from a partnership between man and machine fills a need for current material around the clock. It can also be programmed to use specific words, tone, and styles that can help boost your SEO.

There is no roadmap for the days ahead. They will be difficult — on people, on businesses and employees. As you work to ride out the storm and keep your business viable, focus on what you can do to pivot your marketing tactics. Utilize the tools available now to affect change in your marketing success tomorrow. 

Let's check you out!

Find out if our Software will help your Business:

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier.

Sign up and start the free tour through the tool!

Congratulations - your use case has huge potential to make content creation with AX Semantics faster and easier. You can generate texts in up to 110 languages and streamline translation processes.

Sign up and start the free tour through the tool!

Nice Use Case for our software! With AX Semantics, these things can be excellently generated automatically and thus save a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, data-based written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

AX Semantics is normally used to bring your data into written content. Signup for the free tour and see how that works with a real example - and then let's see together what we could do for you?

You have the best prerequisites to make repetitive writing faster and easier with AX Semantics. Number-based reports, studies or forecasts can be automated excellently with AX Semantics and thus save a lot of resources.

Sign up and start the free tour through the tool!

Using AX Semantics can save you a lot of resources. To automatically generate texts, our tool needs data as an information base.

Let's have a conversation to find out what information could serve as a basis for your texts.

Just fill out the form and one of our content experts will contact you!

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. Our tool, instead, is more worthwhile the larger the amount of text you need - or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

However, you only need a relatively small amount of text. But this can be used in real time applications, driving your users to signup faster and better!

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, category or product content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about category texts? Or personalized newsletters?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, listing content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics, written content can be excellently generated automatically and thus save a lot of resources.

Our tool is more worthwhile the larger the amount of text you need – or to realize completely new content formats which cannot be implemented manually due to time constraints. Have you ever thought about real time applications, driving your users to convert faster and better?

Take the free tour through the tool and see if it might be worth it for you.

With AX Semantics you can bring your data into written content. Signup for the free tour, and see how that works with a real example.

AX Semantics is normally used to bring your data into written content. Signup for the free tour, and see how that works with a real example. - and then let's see together what we could do for you?

AX Semantics is especially worthwhile to use it if you create a lot of repetitive content. In terms of content, the texts you create always say something different, but the "events" repeat themselves. And that is also the point at which the tool scales.

Blog posts are usually not repetitive and not based on structured data. Therefore the implementation of blog posts is not the optimal use case.

If you are curious, feel free to take the free tour through the tool and see if it might be worth it for you.

This is Data: Data

Your use case might not be ideal to use text automation

Why? Our tool follows the rules resulting from the underlying data when generating content. For example, these can be tables with product, weather or other event data. If no data is available, the software does not know what to write about - therefore data is the basic requirement.

Tired of receiving automated sales mails? We are happy to explain how you can personally get value from Automated Writing. Just leave us your number and we will call you back - no strings attached.

Thank you, we will contact you ASAP (during business hours)

Maybe you want to read something on our blog
https://ax-semantics.com/blog/

There was a problem sending the form please try again

Share on facebook
Share on twitter
Share on linkedin