Video Trends in Content Marketing for 2023

Video has long been established as a medium for content marketing, but new developments in technology and AI can initiate innovative impulses in this field. Tom Vollmer, CEO & Co-Founder of cofenster, a video edition app, has presented on the AXCD 2020 the trends he considered playing an important role in the next two or three years. 

These are so-called fake videos, real time 3D rendering and automated video production.The AI synthesized so called “deepfake” videos seem rather irritating for some of us: Now it’s technically possible to generate new content from old videos: You can perfectly transform the things people say adapt individually.

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Tom Vollmer

1. Fake Videos

Fake videos are created by artificial intelligence. Old recordings form the basis for the new video. For example, it is possible to put statements into the mouth of celebrities.

2. Real Time 3D Rendering

Real time 3D rendering is a computer graphics technology that focuses on the analysis and creation of videos in real time. The great benefit of real time rendering is that users can interact with the rendered videos as they are created.

3. Automated Video Production

With automated video production, existing videos can be upgraded by several levels without manual creation. It is possible to add video fade-ins, music, text highlights or a time lapse to the video. The company cofenster support this video trend.

These video trends offer great opportunities for companies. More reach, more customers and finally more sales.

"Video is a fascinating format for the future!"

Tom Vollmer

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