Akku SYS GmbH is a specialist for batteries and accumulators with more than 16,000 business customers in Germany and Europe. Recently the company has been using AX Semantics' software to generate automated product descriptions. In this interview, AKKU SYS tells us about their experiences and the successes they have achieved so far.
We use the AX software to create product descriptions for our various online stores in the field of batteries and lubricants.
Currently we have automated product descriptions for about 1,200 products. However, this is only a small part of our product range. We are planning to roll out the automation further and will also start the internationalization for our other European stores in the next few months.
We deal with many products that are similar in terms of specifications. For these we need unique descriptions, which we can adapt quickly and in mass if necessary. We don't have the capacity to have all products texted by our specialists. Therefore, we rely on good product data and automation.
Currently only one person works directly in the tool. This person creates and optimizes the sentence structures there. The granular product data required for this is processed and maintained by a colleague.
Are you already seeing effects from the use of automated product descriptions? If so, which ones?
We have set up an A/B test with Google Optimize for a battery segment. Among other things, we compared the conversion rate of handwritten and automatically written texts. We were not able to measure any significant difference, which is a confirmation for us: the automated descriptions are indistinguishable from handwritten ones, but save time in creation.
In the course of internationalization, we will have our typesetting translated into other languages. We also like the topic of personalization - here we are curious about the new developments at your company.
Lisa Bleser and Vanessa Wurster, thank you both for the insights into your work with AX Semantics!