Many e-commerce businesses struggle to create catchy and effective product descriptions. Especially when it is an international business and these descriptions should be published in several languages. Given the rapid advance of technology during the past decade, software engineers created applications that generate product descriptions within a few seconds. However, using such a tool requires an in-depth knowledge of its capabilities and the potential drawbacks.
What Is a Product Description?
A product description is the marketing copy that describes what a product is and why it is desirable to buy it. The goal of a product description is to provide customers with vital information about the product's qualities and benefits so that they are motivated to purchase it. A good product description should include the following:
- The name and branding of the product (product title and brand's information)
- The type of product it is
- What it is made of (a brief description of the ingredients)
- Any extra features or benefits (product's benefits)
- The size and weight of the product
- The shipping weight and dimensions
- How to use the product
- Any cautionary notes
Creating interesting product descriptions is part of the search engine optimization (SEO)procedure you should constantly perform on your e-commerce platform. What is more, having high-quality content (not necessarily written by human writers) will help you get more organic traffic to your website and generally increase sales.
However, creating a short description using duplicate content might not have the expected results. Replacing the old product descriptions with new (high-quality) descriptions will often help you target a wider audience and, ultimately, increase sales in your product catalog.
Why Are Product Descriptions Important?
Product descriptions are important because they are the users’ first impression of the product. They need to be appealing and make people want to buy the product. The description should be well-written and concise, with a good balance between features and benefits.
Product descriptions are also crucial for SEO, since product features appear to be the search terms people use when trying to find a particular product. Considering an average e-commerce business has more than 1,000 products, often with multiple specifications for each one, many e-commerce sites use AI/NL (natural language) generators to create product descriptions.
AI/NL generators can take in data about products and provide copywriters with ready-made content for each item. This saves time and effort on both sides, as content writers don't have to spend hours trying to come up with something unique while shoppers get better information about what they're buying.
Automated Content vs Outsourced Copywriting
A content writer typically helps with organizing information as well as structuring a coherent story. In addition, the writer is likely to use words and phrases that establish a connection to the target audience, establish credibility, and influence purchase behavior.
Some content generators use templates or a first draft for beginners to a company's blog or social media.
The difference between the two options mentioned is that the first one requires more time to create the texts. In the second variant, on the other hand, there is an ongoing process that is scalable, as product descriptions can be created again and again after the project has been configured without any additional further effort.
So, with a content generator, an entrepreneur can save time. For more complex tasks, it will take months for a copywriter to create thousands of product descriptions. However, with an NLG-based tool like AX Semantics or a similar tool, the process can be done in just a few hours! The only work then is to upload a file with all your product data and set up rules.
How We Source Our Data
Our team has analyzed over 2,000 product descriptions created using AI-based and NLG-based tools and came up with a relevant review for each of the most popular tools. When objectively comparing software applications, using a transparent set of criteria is the best approach. Therefore, during the software review process, we have used a set of 4 different factors that interfere with our choice, as follows:
- Ease of use
- Price tag
- Value for money
- Features
Therefore, after thoroughly using each software tool for at least 14 continuous days, our experts came up with some of the most relevant opinions on each software's usefulness.
Top Product Description Generators in 2023
Our team made a list of the most popular product description generators available on the market in 2023. Each comes with its own advantages and disadvantages.
It is crucial to be aware of all the potential drawbacks and advantages offered by each tool to make a relevant decision. Depending on how well you inform during the first stages of the Buyer's Journey, you will (or will not) be successful in the long run.
Even though paying for a premium subscription to gain unlimited access to a tool's features seems more like a cost, we assure you about its usefulness. Suppose you use it wisely and adapt your business approach. In that case, it will rapidly turn from an expense to an investment, offering you increased audience reach for any product category on your e-commerce platform!
Reaching the top of the search engine results page requires a lot of dedication and effort. However, using the right technique and the most effective tips and tricks, you will be able, eventually, to outrace your competitors and achiev more sales within a shorter period of time. Now, let’s see how each tool performs.
AX Semantics
- Ease of use: 5.0 out of 5.0
- Price tag: 5.0 out of 5.0
- Value for money: 5.0 out of 5.0
- Available features: 4.5 out of 5.0
AX Semantics, the tool we create, is one of the AI-based product description generators available on the market that really stand out from the crowd. We might sound biased here - and yes, we are ;) It is a web application that helps you generate product descriptions with up to 80% saved time - multiplying human productivity.
The product description is an important part of e-commerce. It can make or break your conversion rates, so it's important to have a proper product description written by someone who knows how to write for SEO. AX Semantics easily solves this problem by providing optimized descriptions for search engines - but it still sounds natural and engaging to the reader!
The tool relies on the Natural Language Generation (NLG) technique to generates product descriptions for any e-commerce store. This technology combined wit Artificial intelligence generate marketing copy to boost your e-commerce business. The tool is continuously updated to keep up with the admission of new clients.
AX Semantics Features
- Multi and cross-language text generation - in up to 110 languages
- NLG (natural language generation) output
- Inline editor
- Unlimited text refresh
- E-learning and support
- Easy to use interface
- Robust grammar UI
Affordable Pricing Plans
The AX Content Generator offers unique features at a fair price. It can be used to create unlimited high-quality product descriptions.
Three different licenses are available: Editor Pro , E-Commerce Suite , and Custom Pricing. The first license includes up to 2 users who can work on the same project at the same time. Here content can be generated automatically in one language. It is possible to update these generated texts at any time free of charge.
The second license is called E-Commerce Suite and offers full access to all functions of this tool and two languages. With the customized price plan, you can, for example, generate product descriptions in up to 110 languages. All licenses offer excellent value for money. Because compared to hiring several authors or copywriters to create product descriptions, this saves a lot of money in the long run.
How to Use AX Semantics?
When it comes to effectively using this tool for automated content generation, there are only 3 distinct steps you need to perform. Moreover, each step will refine your experience and allow you to get the most out of your e-commerce business.
1. The first step you need to take is to upload your data to the platform. You can either upload it in CSV format or other popular file formats.
2. The second step, after completing the integration, is to configure the rules. These statements help you define the tonality and approach used for your content.
3. In the end, you will have to wait for AI-based technology to generate product descriptions by your products and rules. What is more, you can update and refresh all your automated product descriptions as often as you like!
AX Semantics is not an alternative to AI copy tools like Copy AI, Wordtune, etc. And why is that the case?
AX Semantics uses only the data you put in and doesn't analyze any external data as the above mentioned GPT 3 text generators do. A huge advantage of AX is when you have many products with different variations in various languages it does it really fast and provides you lots of descriptions!
Ultimately, AX Semantics tends to be one of the most effective product description generators our experts have used during the research period. The platform offers many unique features at a fair price.
Jasper
- Ease of use: 4.0 out of 5.0
- Price tag: 3.5 out of 5.0
- Value for money: 4.0 out of 5.0
- Available features: 4.0 out of 5.0
Jasper is a content marketing tool that uses an AI-powered interface to create engaging content. It can be used by digital agencies, e-commerce sites, and brands for generating product descriptions and SEO-ready copy.
Unlike AX Semantics, it pulls external data from the web and makes creative content accordingly.
One of the most appealing features of Jasper is its AI-powered interface, which provides marketers with a hassle-free way to generate engaging content without any manual labor.
Another feature that Jasper has to offer is its extensive library of templates. For example, there are templates for blogs, landing pages, and blog posts. In addition, the library includes a variety of layouts that help advertisers generate complex content like e-commerce site listings, data tables, infographics, or webinars.
There are also templates for social media posts, including Facebook ads and Instagram stories. With these resources, businesses can create compelling content in no time. However, it is pretty pricy, especially if you are a startup owner with a limited budget.
This product description generator comes with a cost but offers you a wide variety of features, including:
- 50+ templates, including Amazon product descriptions
- 30 languages supported
- Email writing support
HotShp
- Ease of use: 4.0 out of 5.0
- Price tag: 4.5 out of 5.0
- Value for money: 4.0 out of 5.0
- Available features: 4.5 out of 5.0
HotShp is another product description generator. The product descriptions are generated from scratch by writers, and they generate unique descriptions.
The writers use a set of parameters that you can customize to create the perfect product description. After reading the description, these parameters include the target audience, the type of products, and what you want your customer to do.
You will have to send your content writing tasks and give some time to the platform to start writing your product descriptions. Once they have all finished, they will notify you via email or chat so that you can import them back into your store.
They try to be as quick as possible with the tasks - most of them are completed within a day, but it could take up to 7 business days for the descriptions if more than 50 products are submitted (longer if more than 150 words). You have a choice of small, medium, or large descriptions - select what size best suits your needs at checkout.
An eventual revision has to be requested within 5 days from when they're written for them not only to accept it but also to compensate the writer fairly and provide appropriate feedback about how well the task was completed!
Please note that HotShp creates content in English only!
WriteSonic
- Ease of use: 4.0 out of 5.0
- Price tag: 5.0 out of 5.0
- Value for money: 5.0 out of 5.0
- Available features: 3.5 out of 5.0
WriteSonic is another quite popular tool that relies on Artificial Intelligence technology to create engaging content used as product descriptions. However, it does it by analyzing the data from the web, unlike AX Semantics.
Using the NLP framework, the tool can come up with natural-sounding descriptions in no time. This generator helps you create thousands of product descriptions within a few minutes and the overall look of descriptions is pretty!
However, the tool requires some advanced tweaking, offering you the opportunity to verify the content that has been previously generated. Therefore, you can save all the product descriptions and proofread them yourself. What is more, the entire product description generating process consists of 3 distinct steps: explain, develop, proofread.
You will have to briefly describe the features of your product before asking the tool to create it for you. Then, after pressing the "Generate" button, you will have to wait for a couple of seconds before the platform does the magic.
The last step consists of a brief analysis of the product description. You will have to look at the grammatical errors and the eventual syntax errors to prevent your product description from sounding unnatural.
Writesonic has quite a unique pricing model that is based on the amount of generated words and the level of quality.
Hypotenuse AI
- Ease of use: 3.0 out of 5.0
- Price tag: 4.0 out of 5.0
- Value for money: 4.0 out of 5.0
- Available features: 5.0 out of 5.0
Hypotenuse AI is an AI content generator has gathered millions of data points on a business, from e-commerce to electric cars. You can use it to quickly and easily generate product descriptions, work more efficiently on social media posts, and even plan out your week with its calendar function!
Plus, if you are new to artificial intelligence software or need a boost in this area of expertise, Hypotenuse AI has you covered there too.
What is more, the pricing is quite affordable - so there is no reason not to try it out!
Copysmith
- Ease of use: 4.0 out of 5.0
- Price tag: 3.5 out of 5.0
- Value for money: 4.0 out of 5.0
- Available features: 4.0 out of 5.0
If you are looking for a product description generator that offers autopilot writing, maybe you should check out Copysmith! The free trial lets you try out all the available functions and see how easy it is to create good-quality product descriptions.
As it encounters new products and descriptions, it will analyze them and adapt its recommendations accordingly. This will help you create product descriptions that are more accurate for your brand.
Another impressive feature of Copysmith is its ability to generate Copyscape-proof content. Copyscape is a tool used to detect plagiarism, so content generators must be able to produce unique content that can't be found elsewhere online. Copysmith's AI helps with this by using machine learning to study and learn from billions of pieces of data.
Sometimes, all the details do not fit into the template. In that case, Copysmith's product description generator comes to the rescue. With its simple drag-and-drop interface, you can easily fill in every last piece of your product description, from its color to the dimensions.
Plus, you can easily add in personal touch with a few well-chosen adjectives.
However, it is mostly suitable for small businesses since you need to input the data for every single product description manually.
Copysmith is compatible with a variety of e-commerce platforms. Whether you are using Shopify, WordPress, Magento, WooCommerce, BigCommerce, Tumblr, Squarespace, or another platform, Copysmith can help you write product descriptions that sell.
They offer two different payment plans. A “Starter Plan” with a limitation, and the “Pro Plan” that has no word limitation.
Let´s see a comparison between the tools:
| Ease of use | Price tag | Value for money | Available features | |
| AX Semantics | 5.0 | 5.0 | 5.0 | 4.5 |
| Jasper | 4.0 | 3.5 | 4.0 | 4.0 |
| HotShp | 4.0 | 4.5 | 4.0 | 4.5 |
| WriteSonic | 4.0 | 5.0 | 5.0 | 3.5 |
| Hypotenuse AI | 3.0 | 4.0 | 4.0 | 5.0 |
| Copysmith | 4.0 | 3.5 | 4.0 | 4.0 |
Which Is the Best Tool?
The correct answer is: it depends.
Depending on what your company is looking for, some product description generators might be better than others.
Our suggestion is to determine what exactly you need the tool for - if you need a tool for your small business, stick to one of the AI-based tools or hire a copywriter. On the other hand, if you need several thousands of product descriptions , an NLG-based tool will be an extraordinary asset.
How to Choose the Best Tool to Create Product Descriptions?
Not all product description generators are created equal. Some are more suited for small businesses, while others are geared towards larger enterprises. However, in terms of price, you can generally find a generator that will fit your budget.
As for features, generators come with a range of capabilities, so it is essential to find one that meets your specific needs. And finally, you will want to consider how quickly you need your product descriptions.
Once you have selected a product description generator, the next step is to upload your products. Each generator has different rules for what they will accept, so be sure to read the instructions carefully.
Having specific business goals in mind will help you avoid wasting time on something that will not benefit your company.
Please remember that a free product description generator may not be exactly what you want. However, based on our experience, the best product description generators are the paid ones - many product description generation tools that require a paid subscription will usually generate content with a higher quality score.
What is more, paid products usually come up with more features than simply product description generation. For example, some let you include bullet points, while some offer you blog ideas for further engagement.
If you want copywriting superpowers to easily produce product descriptions on a large scale - try AX Semantics!