The Ultimate Guide to Using AI Content Generator for eCommerce
What do calculators, ATMs, and self-driving cars have in common?
They all use Artificial Intelligence (AI) to perform tasks better and more efficiently than the average person.
AI already outperforms human beings in many different areas, but most people don’t know that content writing is one of them. We are still not talking about full-scale literature, but an AI writer can surely help you cope with product descriptions or category texts.
A natural language generation tool automates the repetitive parts of the writing process. After an initial configuration, it enables you to write thousands of content pieces in what seems like a blink of an eye.
This article will show you:
- Key principles of AI content writing
- The benefits of using an AI content generator
- How to know that your product content needs improvements
- How to use an AI content generator for eCommerce purposes
- How to keep track of performance metrics
- AI content writing case study: SkatePro
- Details to focus on when working with automated article writing software
- What do you get from using an AI writing tool
There are many interesting topics to discuss here, so let’s dive straight into it.
Key principles of AI content writing
Online retailers are probably not familiar with the concept of AI content writing, which is why we need to explain its key principles. An AI content generator is a computer program that writes quality content for websites, businesses, and other online platforms.
A typical AI article writer uses machine learning and natural language processing (NLP) algorithms to generate both human-readable and keyword-rich text. Most AI tools can accomplish activities that would normally need human logic, knowledge, perception, or decision-making.
AI content generators mostly employ two techniques:
1. GPT 3
An artificial intelligence method that learns from data using a computer program or software. It does this by teaching an algorithm to seek for patterns in millions of internet pages. It then uses that knowledge to generate new content on a given topic. Examples of AI tools that use this technology are Writesonic, Rytr, Jasper and more.
It is a method that enables the creation of new content depending on data provided from the user. This type of content creation is much more reliable and useful for providing company data, adapting content to user behavior, and playing out tailored product descriptions. An example of an AI tool that uses this technology is AX Semantics.
If you want to learn more about how to find the right tool for your writing processes, read the article on how to find the right product description generator. To find out what´s the right content generation technology read our article about the differences between GPT3 and Data-to-text.
How does AX Semantics work?
AX Semantics analyzes only the data you provide and the rules you set—it does not use any other (external) data. Thus, you have full control over the content and text quality. One feature is that when you have a large number of items and need product descriptions in different languages, it generates unique content effectively (grammatically accurate).
The thing that makes AX Semantics stand out is its personalization potential. Instead of crafting generic text, the content personalization software can utilize real-time user data to create highly targeted sales messages.
High-quality website content is one of the best features of AI-powered content creation. Writing an eCommerce product description with the AX Semantics content generator is a four-step process:
- Data gathering: You can submit your data here, such as product features or financial data, and then wait for it to be successfully uploaded. You can upload it in CSV or another common file format or use an API to import your data.
- Create a rule set: Step two is about configuring rules. You will create the rule set for your text creation to match your brand's voice, tone, and other factors.
- Content generation: Using inputs from the first two stages, AX Semantics can now create content tailored to the needs of individual users.
- Export and display content: Finally, your eCommerce store can display customized content that targets potential buyers.
This kind of AI content creation may sound complex, but AX Semantics makes it look easy thanks to its user-friendly interface. It allows eCommerce companies to use the platform intuitively.
Do you want to learn more?
Contact us and book a suitable appointment with one of our experts.
The benefits of using an AI content generator
What makes an AI writer such a precious addition to your eCommerce team? We can’t answer in a single sentence because the system provides online stores with a wide range of benefits. Here are the most important advantages.
1. Automate content generation
An AI article writer can replace dozens of human writers. That’s because the platform automates the process of creating thousands of product descriptions almost entirely. Data-to-text technologies require a structured data set to write thousands of unique pieces of text.
2. You can reduce costs
This benefit goes hand in hand with the first one. An AI content generator can help reduce costs by automating the content generation process. This can free up time and resources you would otherwise spend on creating content manually.
It’s not a novelty in the world of AI-powered businesses. According to a report published on oberlo.com, nearly 50% of organizations have already reported cost savings due to AI implementation. Besides that, AI-generated content can be of high quality and can help to improve a company's bottom line.
3. Unprecedented content personalization
Another advantage of using an AI writer, especially the one from AX Semantics, is its ability to personalize product content. Instead of displaying generic content, you can deliver the right message to the right customer at the right time. It’s a genuine game-changer for online retail businesses with thousands of products.
4. Improve customer experience
Do you know that customer experience is the battlefield of modern eCommerce? Numerous studies prove this point, revealing that customer experience is already more important than price and the product itself.
It is essential to keep your website visitors engaged with quality content that meets their expectations in such circumstances.
5. AI content generator allows you to concentrate on other tasks
AI content generators can help retail managers to focus on other tasks. Those based on data-to-text do so by automatically creating fresh content based on your data inputs. This can free up time for business owners and managers and allow them to focus on other areas of their operation.
In addition, an AI writer ensures that the content you publish is consistent and accurate. It improves the overall quality of your eCommerce site and minimizes return rates.
How to know that your product content needs improvements
Let’s say you already have lots of product-related content on your eCommerce website. In this case, you probably aren’t sure whether investing in an AI writer is a good option. It’s a legit dilemma, so we want to show you when it’s time to improve eCommerce product descriptions.
1. Your store continually records low traffic
Are you happy with the number of visitors in your online store? If not, it is the first sign that your product descriptions need a thorough revision. High bounce rates prove one (or more) of these things:
- Product descriptions don’t sound convincing
- Your product content doesn’t seem relevant
- It doesn’t provide the information users are looking for
Each of these problems requires immediate reaction, but you can’t solve them quickly on your own. That’s why you should use AI content generators.
2. The store has a high return rate
A high product return rate is another signal that product descriptions aren’t good enough. This problem usually suggests that your product content contains false and spammy information. That’s why buyers decide to return it—they didn’t get the product they were looking for.
3. Customer service receives too many product-related inquiries
Are your customer service agents struggling to answer all product-related inquiries? It’s a common issue with eCommerce businesses that don’t have a well-planned content strategy.
The purpose of product descriptions is not just to grow user interest and increase conversions. On the contrary, they also need to provide visitors with relevant information.
If you do it properly, potential buyers won’t bother customer reps too frequently. But if you fail to write quality content, perhaps it’s time to use an AI writer. It will automate the process and help you craft accurate, data-rich product descriptions.
4. You still didn’t write all product descriptions
A typical eCommerce store has thousands of items in stock. That’s a lot of product descriptions to write! If you and your team can’t write so many product pages alone, it is best to rely on AI software.
A dedicated tool will do the job on your behalf quickly and without errors. When you start using an AI writer, it will feel something like this:
How to use AI content generators to write product content
Now, you know that an AI text generator enables you to write product content very fast, but how exactly do you do that?
If you want to know about how GPT4, GPT3 and ChatGPT work and the difference between them, read our article about them.
But we are again going to focus on data-to-text technology and thus on AX Semantics.
Our platform is user-friendly, and it has an intuitive interface. This content automation tool turns data into readable text. It is also the reason why your data inputs play an essential role in the early stages of content automation.
AX Semantics needs structured data to create product descriptions for website visitors. For example, you could be writing product content for car tires. In this case, data inputs would look like this:
The product description generator gives users full control over how the content is interpreted and how it sounds. This is particularly useful for similar items with lots of repeating information that follow the same structure since you can set your preferred tone of the content and more. The result of data interpretation looks like this:
A huge advantage of this system is that you need to configure the rule set and statements for a certain type of product only once. After that, AX Semantics can do the same thing for hundreds, thousands, or even millions of items.
The NLG software masters the grammar of 110 different languages, so that the grammatical rules of the respective language are correctly followed, such as: Where in the sentence is the adjective? What are the endings?
Content automation comes down to these phases:
- Upload product-related data with information about the brand, color, design, etc.
- Configure the ruleset to give AX Semantics clear instructions on when to say what
- The platform applies these rules to each of your datasets
- You receive unique product descriptions
The system relies on predetermined statements that the customer writes and sets—so that the content appears how they want it. All statements can evolve into a specific branch to create variants for any given sentence or word.
It may seem like a complex process, but you will expand and optimize product-related rulesets quickly. After that, the sky is the limit for your eCommerce store.
Use Metrics to monitor the results
The most important thing in any automation process is to see whether it really works. After all, you can’t improve the things you don’t measure.
AX Semantics allows you to track results with Metrics. It’s a tool that gathers information and provides statistics on your business. This is a valuable addition to the system because it proves that your product pages are actually working. With Metrics, you can analyze the following:
- Total page views: Track the growth of your online shop based on the number of visitors
- Engagement: Learn how often visitors engage with the content you’ve published
- Conversions: Check the conversion rate of each product description
- Total CTR: Calculate it by dividing conversions by page views
All those stats will help you determine the efficiency of your online store. That way, you can make adjustments or conduct A/B tests to figure out the best solution for each product page. Most importantly, Metrics help you confirm that automated content generation actually works.
Content automation case study: SkatePro
You’re still not sure that the AI content generator really works? That’s ok, we can walk the extra mile to show that it’s worth your attention.
AX Semantics recently worked with SkatePro, an online shop selling skate equipment. SkatePro faced the challenge of manually creating thousands of high-quality product descriptions in 17 languages.
The company estimated that writing over 20 thousand product pages in multiple languages by hand would take them up to five years. But that was before they turned to our AI content generator. The goal of this project was to:
- Write quality content for thousands of products in 17 languages
- Speed up the process to make the store fully functional
- Reduce the customer service workload
- Maximize conversion rates
The good thing is that SkatePro has a team of knowledgeable employees so that we could receive relevant product-related data. It was easy to create accurate rulesets and set the stage for content automation.
What was the result of this cooperation?
First of all, SkatePro published more than 70 thousand product descriptions in 60 product categories. Secondly, they did the same thing for all markets, adjusting product content to the needs of almost 20 countries. Besides that, the company achieved these results:
- Significantly increased rankings and organic traffic
- They reduced digital marketing costs
- Product pages became much more accurate
- The process reduced time-to-market on international markets
SkatePro achieved all these goals in 3.5 months.
Details to focus on when working with an AI writer
Content writing automation is self-sufficient, but only once you set it up correctly. That’s why you need to pay attention to specific details when working with AI article generator tools. Here are a few tips to help you configure the system to write perfect product content.
1. Include technical detail, but don’t forget to explain the benefits
If you write articles or product descriptions, you need to include technical details. They provide users with basic information such as item dimensions, color, and design.
But that’s not all you need to add to the product page.
On the contrary, you also need to emphasize the practical advantages of using a product. This rule applies to both automated and editorial content. When you highlight benefits in product descriptions, you help potential customers understand how your product can improve their lives.
By clearly explaining the benefits of your product, you can increase the chances that people will want to buy it. In addition, highlighting benefits can also help to differentiate your product from others on the market.
2. Optimize product pages
The first five organic results account for almost 70% of all clicks. This means you have to optimize product pages to help your content rank higher in engine searches.
The way you optimize content varies on your products, target market, and goals. However, it is always helpful to keep it short and sweet. Potential customers are likely to skim rather than read product descriptions, so make sure yours are concise and to the point.
Besides that, use keywords wisely. Incorporate relevant keywords into your descriptions to improve search engine ranking, but don’t fall into the trap of keyword stuffing.
3. Make it accurate and don’t make false promises
Every product description you publish has to contain accurate information. There is no room for improvisations here—buyers will quickly spot inaccuracies.
It's also a bad idea to make false promises in product descriptions because it can damage your credibility and reputation. If you make a promise you can’t deliver, customers will be disappointed and may not do business with you again.
You’ll see a considerable increase in return rates. At the same time, you’ll receive negative feedback and publicity for your business.
4. Mention other conveniences
Product descriptions should include additional details that might not be strictly related to the product itself. For instance, you can mention conveniences such as free shipping or trial periods.
This is an excellent tactic for companies dealing with lots of competitors. If free shipping is your comparative advantage, don’t hesitate to add it to the product page.
What do you get from using an AI writing tool?
We bet you’ve already figured out the value of an AI writer, but we still want to explain the practical benefits of this system. We prepared a comparison table that points out the differences between the two main ways to write articles and product descriptions.
|Manual Content Writing||AI Writer|
|Efficiency||Most human writers can make only a few high-quality product descriptions a day.||AI writing tools can create articles and product descriptions at scale. This is particularly the case with content pieces that follow the same format.|
|Accuracy||We all make mistakes, right? That’s the case with every human being, including content writers.||AI writing tools will only make a mistake or inaccuracy if you provide them with false information. If you use a GPT 3 tool, it is always indispensable to check the text.|
|Optimization||Content writers spend a lot of time optimizing pages, especially if it’s long-form content. That’s because they do it all manually.||Our AI content generation comes with an in-built SEO feature. This enables the platform to produce well-optimized and high-quality content automatically.|
|Localization||Manual translation of thousands of texts is very costly and time-consuming. In addition, the processes are slow and complex.||After the initial translation of the statements, texts can be generated in many languages at the push of a button and content production scales, when using a data-to-text software.|
|Cost||The price of hiring content writers to create thousands of content pieces is huge. We are talking about thousands of dollars every month.||Our AI writer is the SaaS platform. It means that you only pay for what you get—there are no extra costs or hidden fees. Your cost-reduction options are almost limitless.|
|Scaling||You can hardly force your content writers to work more. After all, there are some natural barriers that no human being can breach.||Scaling is the name of the game when it comes to our AI writing tool. Adding products to your store is easy because you can create new descriptions quickly.|
|Personalization||eCommerce companies can’t achieve personalization on their own. Your writers will only write generic messages targeting an undefined customer.||The AX Semantics content generator uses real-time user data to adjust product content. It serves the right message to a particular customer.|
|Customer Experience||Human-powered product content can only take customer experience so far. But with all inaccuracies and generic statements, it’s not able to take it to the next level.||The AX Semantics content generation enables personalization, localization, and accuracy. As such, it is your best chance to please a customer.|
Online retailers looking to improve product content should seriously think about AI content generation. It’s a game-changing system that makes content writing more accurate, faster, cheaper, and personalized.
Using AX Semantics, you can save time and costs while maximizing efficiency. You can test the AI Content Generator for free. It will help you get acquainted with the program and decide whether it suits your business requirements.
And if you find it confusing at first, feel free to contact our customer service specialists. They are ready to help you out.
AI content generation is a revolutionary system for eCommerce companies. You will know it as soon as you give it a try!
Do you want to know how automated content generation works?
Create your free AX Semantics account and take an interactive tour of our software!
An AI content generator is a tool that can help you create various types of content. That includes articles, product descriptions, and reports. This can be a great way to save time and effort when creating new content and ensure that your content is of high quality.
Some AI writing tools are free, while others come in the form of paid programs. The important thing is to remember that not all AI writing tools are the same. Some may offer more features than others, so choosing one that best suits your needs is essential.
In practice, free tools will probably provide users with fewer functions. If you are looking for a top-notch solution, paid versions are probably a better option.
AI writing tools based on the data-to-text technology require structured data to develop relevant content. You can use AI content generators for various purposes, including product descriptions, chatbots, customer service, and content automation. AI writing tools based on GPT 3 use an algorithm to search for patterns in millions of internet pages.
Yes, AI-generated content ranks. That’s because its content writing process includes search engine optimization. It can help you increase the number of indexed pages and rank higher in engine searches.
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